Story

Curtain up for the global market leader

With more than 28,000 movie screens installed in 72 countries, US-based RealD is the leading licencing company for 3D cinema technology worldwide. To convey the brilliance of the technology giant to a wide German audience we assumed directorship of the PR. The RealD story stretches from pure B2B communications with providers of visual technology to sustainable and emotional brand development as well as brand loyalty of 3D film fans.

Strategy & Concept

There, where the music’s playing

The target groups could not be more diverse: with cinema operators, film distributors and associations on one side and passionate 3D film enthusiasts on the other. How do we reach these for RealD? With tailored content in the right channels.

Implementation

May we introduce, RealD!

At CineEurope, the leading trade show for the European film industry, we gave journalists, influencers and stakeholders a vivid look at the people behind the company, the brand and the latest product innovations. In parallel we anchored the RealD brand essence with film fans, by playing extremely emotive trailers of 3D releases on social media channels that we specially implemented for RealD.

Public Link developed an integrated B2B and B2C communications strategy for the German market and took charge of implementation of the planned campaigns – including press trips, product launches and setup, content creation and community management for the German social media channels.

SPREAD THE WORD

“I had a similar revelation this week when I took a look at the new Ultimate Screen by RealD. […] It is amazing how much technology can be tucked into a ‘piece of cloth’.”
Techstage