Story

Switching perspective: from firm footing to light-footedness

Interface is the global leader in design and manufacture of modular flooring that combines aesthetics and sustainability with functionality. With the +Positive Spaces campaign Interface demonstrated that this attractive combination of product attributes makes the ideal flooring possible and this in turn provides the best basis for entirely positive living spaces. In this campaign we communicated for our long-term client with much traction and at the same time lightness of touch.

Strategy & Concept

Space feels good, all is good

Positive spaces place the focus on people and they are designed from the ground up to inspire creativity, induce productivity and at the same time support people to feel more related to their jobs. This results in working environments where we feel comfortable and at home.

To illustrate this approach of Interface for the relevant trade media, Public Link developed a series of videos featuring interviews with experts in the fields of light, colour, texture and acoustics.

Implementation

And action! Product benefits under the spotlight

From composing the storyboard, researching and contacting the relevant experts to monitoring the video shootings: Public Link was responsible for all stages of conception for the +Positive Spaces video series.

The finished video interviews were announced with a launch press release and online announcement. They set the groundwork for an integrated B2B campaign for +Positive Spaces, which in addition to further PR and marketing activities also included trade fair appearances.

SPREAD THE WORD

“Design, sustainability, innovation and function harmonise optimally in such a space, which has a positive influence on our thoughts, feeling and actions.”
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