Vitamix entrusts Public Link with its whole budget for Germany
As the result of a pitch, Public Link has been allocated the German communications budget of Vitamix. We now support the worldwide market leaders in high performance blenders in the premium segment with repositioning of the brand as part of the “Feed Your Life” global brand relaunch campaign. The first project is an integrated launch campaign for the new market entry model Explorian, with a mix of PR, social media, influencer relations and online marketing.
Ten kitchen appliances in one
Explorian, like all other Vitamix models, can do so much more than simply preparing delicious and healthy smoothies – with functions like kneading, grinding and pureeing. In all it combines ten kitchen appliances in a single device. The secret behind its countless culinary possibilities is the special Vitamix technology based on stubby, laser-cut blades. Other than conventional blenders, which only slice and mix, with Vitamix the ingredients are first shredded, then finely ground and finally mixed at high speed into a homogenous mass. In the process the mixture is enriched with oxygen, which as well as giving it a soft and creamy texture leads to a natural intensification of flavours.
Persuasive customised one-stop solution
Vitamix decided in favour of us to drive forward the reorientation of its German marketing and communications activities. This task was previously divided among several agencies and is now performed solely by Public Link. “We want to become more trendy, agile and effective, and place the focus more strongly on consideration and conversion. Public Link convinced us especially with its creative ideas, strategic competence and team spirit – we are looking forward to working together”, said Karen Hicks, Marketing Strategy Manager for Vita-Mix Europe, responsible for deciding about the pitch.
Thanks for the compliment! We are very proud to be appointed for this role for Vitamix. With our proven launch expertise with international brands and long-term experience in the Food & Beverage sector we also look forward to a good and prosperous partnership for the German market.