STORY

Support champions signed and sealed

NATRUE is an internationally active non-profit association based in Brussels. It aims to protect and promote natural cosmetics worldwide. The NATRUE label, appearing on over 5,000 products worldwide, helps consumers identify authentic natural and organic cosmetics. Public Link has supported NATRUE for years by positioning the association as credible experts in the trade and consumer media.

STRATEGY & CONCEPT

The client speaks for itself

To make information about the NATRUE association and its stringent quality label accessible to trade and consumer media as well as bloggers and to serve the diverse needs of the individual representatives of the media, we rely on flexible, tailored communications that places emphasis on those who know best: the experts who work for NATRUE – whether at blogger events, trade fairs or within exclusive interviews.

IMPLEMENTATION

From cosmetic experts to media darling

We place NATRUE experts in the fields of research and certification at industry events, organise interviews with leading consumer media, jumping on the bandwagon of the natural cosmetics trend, and maintain close contacts with the relevant beauty influencers in the natural cosmetics field.

For the VIVANESS trade fair in Nuremberg Public Link arranged a blogger tour carried out by NATRUE representatives at the association’s stand and individual talks with renowned consumer magazines. To mark the 10-year anniversary of NATRUE in a fitting way we produced a promotional video for the stand, which is now in international use.

SPREAD THE WORD

“The NATRUE label guarantees maximum nature.” Women’s Health