STORY

Immerse yourself in the world of the future

The potential applications for digital twins are almost immeasurable: Whether in virtual worlds such as the Metaverse or in the real world industries of construction, real estate or medicine – replicas are shaping the (working) world of the future. Matterport, one of the leading providers of digital 3D replicas of the constructed world, has made it their mission to drive the democratization of digital twins. Thanks to sophisticated hardware and innovative software, the technology becomes accessible to anyone and everyone. In an international PR campaign, Public Link, together with an agency network, is supporting Matterport in the USA, APAC and EMEA regions to establish this industry transformation in the German market.  

STRATEGY & CONCEPT

Let’s talk about Twins, Baby

When everything is possible, it’s a matter of refining the focus and zooming in on the details. In order to make the infinite possible applications of 3D twins more comprehensible, Public Link relies on the strategic means of verticalization. As part of an international agency team, Public Link is developing an integrated B2B and B2C communications strategy for the German market, focusing on the three major verticals of Residential Real Estate; Architecture, Engineering and Construction; and Travel & Hospitality. Using fascinating scan cases such as the Dresden Frauenkirche or a KLM aircraft, we took the audience into the immersive world of virtual replicas, made them tangible and at the same time presented Matterport’s extensive range of services.

IMPLEMENTATION

Try cloning your office!

From product launches to content creation and story pitching to trade show PR, we reach a broad audience with customized content and ultra-individual storytelling – from real estate insights and tech articles to travel topics for national keymedia – generating product placements, interviews, reviews and podcast placements about product innovations and their diverse applications. Relevant data, surveys and bylines from Matterport regarding the diverse applications of digital twins in different industries, as well as interviews with company experts complete our comprehensive content pool and increase the brand awareness of Matterport. Additional arguments are made by Test Units, which we make available to selected key media to try out the latest product innovations and create their own digital twin.

SPREAD THE WORD

“Matterport facilitates and accelerates the creation of immersive 3D digital twins that are perfect for creating re-entry plans, placing real estate on the market place or value, and, among other things, document renovation projects.” – Immobilienwirtschaft