With each New Year come new faces, new ideas and new ways of doing things – and no industry moves faster than public relations! Constant changes in communication and consumer behaviour make it absolutely essential for us to stay up to date with the latest trends in the business. So, which social media trends and crucial developments can we expect to see in 2015? And what impact will these trends have on PR work in the future?
What can we expect?
According to an article by Simone Froitzhuber-Wagner for the blog of ‘blueReport’, the following social media trends are likely to crop up in 2015:
It’s no longer a question of ‘online’ but rather of ‘mobile’, and it would seem that this trend is only set to grow in 2015. In response to this, those of us in the PR world must ensure that all of our content is mobile-accessible, with particular emphasis on smartphone and tablet compatibility.
Video content/ Vlogging
If 2014 was the year of the photo, then 2015 is going to be the year of the video. In 2014 we saw the beginnings of this video culture, as GIFs, Vines, Instavideos and the ever-powerful Youtube made their mark on the social web. This emphasis on video content and ‘vlogging’ is expected to be a key element of the social web in 2015.
No longer ‘on the side’
Looking back on 2014 it is clear to see that the basic role played by social media and the social web has changed. In the past they have been optional elements of PR work – beneficial but not totally necessary. However, over the last few years they have become something quite different; a constant presence, a cultural phenomenon, a necessity for PR work and as a result, a currency in the PR sphere.
What this means for PR:
These changes in the social media area represent a turning point in the PR and Marketing world and PR agencies must be sure to alter their approaches accordingly. The following points are potential changes that we could see in 2015, as suggested by Janine Domnick in an article for ‚LewisPR 360‘.
As we have already stated, we have increasingly easy access to mobile and online content, as well as social media. Because of this, the demand for round-the-clock access and availability has also risen, as well as the consumer desire for personal treatment and dialogue between companies and customers.
Simple but constant activity on social media channels is no longer enough to satisfy consumer expectations. Followers now demand more from social media content – relevant, up-to-date content that really speaks to their followers. In light of this development, it is now more important than ever for PR firms to specifically identify their target groups and produce content they will be interested in.
The versatility of the new social world
Due to the ever-changing nature of the media world, the borders between PR, Marketing and social media have become decidedly blurred. In 2015 more than ever, the PR industry will have to remain open to new methods of communication and strategic activity – such as the growing emphasis on elements such as digital storytelling.
2015 looks like it’s going to be an exciting year for PR and us here at the public link office can’t wait to see what the year has in store! Be sure to keep an eye on our social media channels such as Instagram and Facebook, for constant updates, as well as on our Blog for news from the public link #LaunchAcademy!