Sowie sich der Sommer zu Ende neigte, hieß es auch ein letztes Mal für unser pl-Team raus aus dem Büro und rein ins Grüne! Unser diesjähriger Wandertag war so geheimnisvoll wie noch nie zuvor und stand ganz unter dem Motto „Wasser“. Daher hieß es sich auf Nässe vorzubereiten und Wechselkleidung dabei zu haben.
Es ist soweit! Wir haben Nachwuchs in der Agentur und den möchten wir euch gerne vorstellen. Seit kurzem verstärken Volontärin Claire und Beraterin Steffi unser Team. Während Steffi sich nach den Fluten der Ostsee für Berlin entschieden hat, legt die gebürtige Münchnerin Claire Zwischenstopps an der Themse und der australischen Küste ein, bevor es sie an die Spree zog. Die beiden werden unsere Kunden in dem Bereich Tourismus & Freizeit sowie Design & Living tatkräftig unterstützen. So, genug auf die Folter gespannt, hier könnt ihr die beiden kennenlernen:
Neuer Zuwachs in der Albrechtstraße. Seit vergangener Woche haben alle hier ansässigen Kaffeevollautomaten einen äußerst starken High End (Coffee)-Gegner: Das Café „Refinery“. So viel sei vorweg gesagt: Der Name ist Programm. Unsere neuen Praktikanten Greta und Vivi (bei der Gelegenheit auch noch einmal ein großes Willkommen an Bord!) haben sich geopfert und den kulinarischen Neuling getestet. Warum die beiden sich während der Mittagspause wie in New York fühlten, könnt ihr hier erfahren.
I can’t believe this is my final blog post for the public link #LaunchAcademy! Five months has flown by and I can hardly believe that my time in Berlin and here at public link is at an end. In this post I wanted to take a look back and mention a few of the best things I’ve experienced since working here, along with some of the most important lessons I’ve learned! (mehr …)
A few weeks ago, the Berlin art and fashion scene was lit up by the arrival of #BerlinFashionWeek and as a #LaunchAcademy intern, I was lucky enough to attend several of the exciting events going on throughout the city. One that I found particularly interesting was an evening put on by The Kreuzberg Buyers Club, a group I hadn’t previously heard of. (mehr …)
With each New Year come new faces, new ideas and new ways of doing things – and no industry moves faster than public relations! Constant changes in communication and consumer behaviour make it absolutely essential for us to stay up to date with the latest trends in the business. So, which social media trends and crucial developments can we expect to see in 2015? And what impact will these trends have on PR work in the future? (mehr …)
As you might know from last week’s post, we are currently indulging in a throwback month here at the public link #LaunchAcademy, in which we highlight a few of our favourite contributions from #LaunchAcademy interns so far! Last week we concentrated on Cultural Comparisons, showing some of the ideas our previous interns had come up with as a way of examining cultural differences between their home countries and Germany.
As the second post in our #LaunchAcademy recap series, we’re going to look at what our #LaunchAcademy interns have noticed about business perspectives and significant business trends that have arisen in the PR sphere over the last year. As was the case with our Cultural Comparisons post, this idea also encompasses an international perspective on business and behaviour in comparison with Germany. This input has come in many forms – here are a few examples! (mehr …)
At the start of a new year it’s important to look back and appreciate the things you achieved over the previous 12 months. 2014 was a great year for the public link #LaunchAcademy and to celebrate this, we’d like to share some of the wonderful posts, updates and insights our lovely participants came up with during their time here. To do this we’re going to concentrate on a different area of interest each week and remind you what they had to say about it. The theme for this week is cultural comparisons.
As an agency with many international clients, it’s extremely important for us here at public link to know how cultural norms differ from one land to another. A big part of the #LaunchAcademy is about gaining a wider understanding of these differences, in order to foster amicable and positive relationships with our overseas clients. Here are some examples of the work our #LaunchAcademy participants have done to help us in this respect! (mehr …)
I’ve already mentioned being completely spoilt for choice as an intern in Berlin this last week – #BerlinFashionWeek and #InternationaleGrüneWoche have been keeping us all very busy at the public link #LaunchAcademy!
Wednesday’s event was the Bright Tradeshow XX on Brunnenstraße, which was a great opportunity to learn about an innovate platform through which brands, both famous and unknown, have the chance to present their work to a range of clientele – precisely what us at public link are all about! With skateboarding and skate culture as the key theme connecting the many brands present, I was certainly not cool enough to be there, but luckily they let me in anyway and off we went…
With #BerlinFashionWeek AND #InternationaleGrüneWoche, there’s so much going on in Berlin this week that it’s proving hard to decide which events to prioritize here at the public link #LaunchAcademy! However, one event that I’m glad I didn’t miss out on was the Sleek Magazine launch party for Volkwagen’s latest perfume, ‘Mémoire de Pétrole’.