How do you take a selfie from a bird’s eye view?
As the world’s first pocket-sized flying camera for taking photos and recording videos from an aerial perspective, AirSelfie is the self-portrait of the future. We steered the development and implementation of the launch campaign in Germany to fire up the excitement of local selfie enthusiasts for this Italian lifestyle product.
Strategy & Concept
Launch PR for the bird’s eye view
How can you generate hype for a highly innovative, stylishly designed product? Obvious: Make it personal, literally. We used the visit of co-founder Edoardo Stroppiana to Berlin to anchor the AirSelfie story authentically with key media and influencers in the city. It made it possible for them to gain a close look at the product and position AirSelfie as the ultimate gadget of the selfie generation.
Get the word out!
We flanked the visit of journalists for an exclusive hands-on by our key media with a launch event, to give a first impression of AirSelfie to the media and the general public. To further create a resonance at short notice across the whole of Germany we generated product placements and reviews about the innovative product in the relevant regional and national media and used topical hooks for an additional buzz.
Public Link staged the launch campaign with integrated event, PR and social media activities – inclusive launch event, roadshows, media relations, and influencer relations.
SPREAD THE WORD
“Taking smartly off – at Potsdamer Platz the first pocket-sized flying selfie camera was presented.”
Does that sound good to you? Perhaps you need something similar? As an owner-managed agency we enjoy getting to grips with a new topic. Please give us a call or send us an email. We look forward to getting to know you.