With its travel blog Into the Blue, Europe’s favourite airline provides inspiration for Ryanair’s destinations. public link is responsible for Ryanair’s PR activities in Germany and was able to win over the blogger twins Zwillingsnaht as guest authors for the travel blog.
How about Denmark?
This is what you need for a successful city break: an awesome destination, insider tips for local exploring and, of course, a top-notch camera. Bingo, the perfect ingredients for a promising blogger collaboration with Jil and Jana Wernicke, founders of Zwillingsnaht. What was missing? A reliable partner, who would bring the two girls to Copenhagen safely – Ryanair.
Besides supporting the organisation and programme of the trip to Copenhagen in May 2016, the public link team put a specific emphasis on coordinating the content of the collaboration in order to present Copenhagen as an attractive travel destination.
Since a targeted placement of the output through blogs and social media is imperative for reach and attention, the agency recommended to additionally publish the bloggers’ article on Ryanair’s travel blog Into the Blue (BLOGLINK: http://blog.ryanair.com/de/reisetipps/stadtetrip-nach-kopenhagen) too, and was thus able to further increase the awareness for the travel blog through the publishing of content on Instagram and Facebook.
„Content ist King“
But, alas, reach alone isn’t everything. The right combination of reach and quality is essential for a successful cooperation – a fact which public link has committed to. The inspiring travel journals and appealing photography series, which document Jil and Jana’s trip, reflect this in the numerous views and likes: 3,449 fans like this!
The successful collaboration with Zwillingsnaht proves public link’s qualitifications in influencer marketing. public link has been supervising Ryanair’s communication activities since 2015 and is responsible for the strategic consultation, planning and implementation of all forms of communication. Next to conventional public relations, this includes press trips, event communication and blogger relations.
PR activities at a glance
- Influencer relations
- Creation of collaboration content
- Additional incorporation into existing owned channels
- Monitoring of content and social media output
Bye Bye Germany – Next Stop Copenhagen