#LaunchAcademy: Launch Bootcamp – what a workout!

It turns out our entourage is tougher than we thought: not only did our Launch Bootcamp not scare anyone off, but it actually got people lining up to get on it. So for our next event we might decide to go with a triathlon.

For those of you who don’t know what I am talking about, here’s a quick rundown.

Over the years we have discovered that the “Launch Agency” means different things to different people. For example, think of what would your guess be if you knew nothing about PR; are we launching rockets, products, what are we doing, really? Inspired by this somewhat floating ambiguity, we came up with the idea of a Launch Bootcamp. Our core goal was to guide our audience and demonstrate some of the key elements in our launch approach in an engaging and interactive manner, leaving out the boring, endless sea of technicalities, which inevitably surrounds it.

Next on the list was to create a fictional product by a fictional company, which could then be launched with the help of our guests during our birthday party. Drawing from our personal experiences, we collectively agreed upon the creation of “The Freezer” – a portable pause button, which could be used to “freeze” any situation. Sure the feasibility of our product may be slightly questionable, yet that certainly does not apply to its campaign: prototype, press release, even a promotional video, which you can see below – everything was there. All we needed now were the insights of our guests.

The Launch Bootcamp was split into 4 groups, each consisting of 6 participants coming from a variety of different backgrounds. To allow for better concentration, the “exercise” took place behind closed doors in a specially designated area, which some witnesses described as an actual training site. The trainees were then left in the hands of our bootcamp coach Rafi, who as far as I know, isn’t very keen on the idea of cutting people slack. They were asked 4 questions and allocated a minute to answer each, with the occasional jumping jacks in between to offset the wine and delicious food.

A real coach in real action // public link

A real coach in real action // public link

The questions were pertaining to the product’s market entry and had to do with creating a slogan for it, thinking of the best situation it could be applied in and even coming up with the perfect testimonial for it. The insights of the brave participants were written down on cards and brought to a live illustrator in one of the other rooms, who throughout the night materialized their words into images. By the end of the party it became one large piece of art, uniting the ideas and insights of all, once more underlining the key importance of inducing creativity and bringing different visions together in our work.

For more photos from our event, be sure to check our flickr page here.

Collective effort + creativity = work of art // public link

Collective effort + creativity = work of art // public link

It turns out our entourage is tougher than we thought: not only did our Launch Bootcamp not scare anyone off, but it actually got people lining up to get on it. So for our next event we might decide to go with a triathlon.

For those of you who don’t know what I am talking about, here’s a quick rundown.

Over the years we have discovered that the “Launch Agency” means different things to different people. For example, think of what would your guess be if you knew nothing about PR; are we launching rockets, products, what are we doing, really? Inspired by this somewhat floating ambiguity, we came up with the idea of a Launch Bootcamp. Our core goal was to guide our audience and demonstrate some of the key elements in our launch approach in an engaging and interactive manner, leaving out the boring, endless sea of technicalities, which inevitably surrounds it.

Next on the list was to create a fictional product by a fictional company, which could then be launched with the help of our guests during our birthday party. Drawing from our personal experiences, we collectively agreed upon the creation of “The Freezer” – a portable pause button, which could be used to “freeze” any situation. Sure the feasibility of our product may be slightly questionable, yet that certainly does not apply to its campaign: prototype, press release, even a promotional video, which you can see below – everything was there. All we needed now were the insights of our guests.

The Launch Bootcamp was split into 4 groups, each consisting of 6 participants coming from a variety of different backgrounds. To allow for better concentration, the “exercise” took place behind closed doors in a specially designated area, which some witnesses described as an actual training site. The trainees were then left in the hands of our bootcamp coach Rafi, who as far as I know, isn’t very keen on the idea of cutting people slack. They were asked 4 questions and allocated a minute to answer each, with the occasional jumping jacks in between to offset the wine and delicious food.

A real coach in real action // public link

A real coach in real action // public link

The questions were pertaining to the product’s market entry and had to do with creating a slogan for it, thinking of the best situation it could be applied in and even coming up with the perfect testimonial for it. The insights of the brave participants were written down on cards and brought to a live illustrator in one of the other rooms, who throughout the night materialized their words into images. By the end of the party it became one large piece of art, uniting the ideas and insights of all, once more underlining the key importance of inducing creativity and bringing different visions together in our work.

For more photos from our event, be sure to check our flickr page here.

Collective effort + creativity = work of art // public link

Collective effort + creativity = work of art // public link