#LaunchAcademy: car2go gone to Montreal

Last week, when a colleague and I headed out of the office, we walked past a Smart car, and I noticed that the key was left in the ignition. “Look – I said – this guy left his keys inside the car. Care to go for a ride?” We both did, but kept walking. And not because we couldn’t steal a car in the center of Berlin – I just didn’t have my license on me that day. Silly joking aside, it turned out that this was a car2go. Although I was familiar with the car sharing concept I had never heard of car2go. Coincidentally, the German company, a subsidiary of Daimler, just launched its service in Montreal with some 250 environmentally friendly cars. In fact, only in 2013, car2go appeared in 7 new cities, parking over 2100 of its small white-and-blue Smarts. The company charges an initial registration fee and is billing its customers per time of usage – $0.38/min.

CAR2GO CANADA LTD. - car2go autopartage Introduces a New Service

car2go adds some color to the Montreal car-sharing market // CNW Group/car2go Canada Ltd.

As someone who drives in Montreal on a daily basis, there are only two things worse than January – looking for parking and trying to cross one of the St. Lawrence bridges during rush hour. Either way, both will cost you a lot of time and even more money. car2go seems to offer a potential solution here: all of their cars have a “residents-only” street parking permit, allowing you to park in the area even if you don’t live there. In addition, car2go has 6 designated parking lots in downtown Montreal, saving you the $20 per 12h of parking fee. And traffic is no longer an issue – you prefer staying at work for an extra hour, than being stuck in traffic for two? Neither. You no longer need to live by the lesser of two evil principle: take the bus and forget about the car.

communauto

Communauto’s Toyota Echo // Ville de Quebec

Despite the fact that Germans have a strong attachment to their cars (who wouldn’t with the cars they drive and the limitless autobahn) the concept of car sharing is a lot more popular in Germany, than it is in Canada. While the Montreal’s car sharing market offers mainly Communauto’s Toyota Echos and the occasional all-electric Nissan Leaf (and now car2go’s Smarts), Germans get to choose from cars like Mini Coopers, BMW 1 and X1 series, Fiat 500s, Volkswagen Golfs and more. Could this be a factor? Probably not, but still…Last week, when a colleague and I headed out of the office, we walked past a Smart car, and I noticed that the key was left in the ignition. “Look – I said – this guy left his keys inside the car. Care to go for a ride?” We both did, but kept walking. And not because we couldn’t steal a car in the center of Berlin – I just didn’t have my license on me that day. Silly joking aside, it turned out that this was a car2go. Although I was familiar with the car sharing concept I had never heard of car2go. Coincidentally, the German company, a subsidiary of Daimler, just launched its service in Montreal with some 250 environmentally friendly cars. In fact, only in 2013, car2go appeared in 7 new cities, parking over 2100 of its small white-and-blue Smarts. The company charges an initial registration fee and is billing its customers per time of usage – $0.38/min.

CAR2GO CANADA LTD. - car2go autopartage Introduces a New Service

As someone who drives in Montreal on a daily basis, there are only two things worse than January – looking for parking and trying to cross one of the St. Lawrence bridges during rush hour. Either way, both will cost you a lot of time and even more money. car2go seems to offer a potential solution here: all of their cars have a “residents-only” street parking permit, allowing you to park in the area even if you don’t live there. In addition, car2go has 6 designated parking lots in downtown Montreal, saving you the $20 per 12h of parking fee. And traffic is no longer an issue – you prefer staying at work for an extra hour, than being stuck in traffic for two? Neither. You no longer need to live by the lesser of two evil principle: take the bus and forget about the car.

communauto

Despite the fact that Germans have a strong attachment to their cars (who wouldn’t with the cars they drive and the limitless autobahn) the concept of car sharing is a lot more popular in Germany, than it is in Canada. While the Montreal’s car sharing market offers mainly Communauto’s Toyota Echos and the occasional all-electric Nissan Leaf (and now car2go’s Smarts), Germans get to choose from cars like Mini Coopers, BMW 1 and X1 series, Fiat 500s, Volkswagen Golfs and more. Could this be a factor? Probably not, but still…