#LaunchAcademy – Berlin Leuchtet

Although we’ve already done our introductory blog entry, I still feel like I should introduce myself a little. I’m Sophie, a twenty year old university student from England and I’ve come to Berlin and to public link to practise my German, learn about the world of PR and Communications and generally do grown up things (that last one may be a partial lie).

In the run up to my one-month anniversary here in Berlin, it’s safe to say I already have a lot to celebrate. Prior to moving here I had only actually been to Berlin, or Germany full stop, once before so I wasn’t entirely sure what I was getting myself into. Luckily the gamble seems to be paying off!

Obviously there were some trickier aspects to moving to a totally foreign country. A good example would be having to wait for three hours outside the Burgeramt in order to register your address, which you need to do in order to get a German bank account, which you need in order to get a German phone, which you need in order to avoid spending an obscene amount of money on your English phone trying to find all of these things out/ work out where in God’s name you are and avoid ending up in Outer Mongolia on the U-Bahn… It also didn’t help that I attempted to do all of these things in the reverse order. Naturally.

However, once I had recognised and accepted the Germans’ extreme love for Verträge, everything was fine and I could start to enjoy all the wonderful opportunities that Berlin has to offer. One I thought I’d talk about on here was last weekend’s Festival of Lights. ‘Berlin Leuchtet’ was certainly a fitting title for the event – Berlin always feels alive, but it really was beautiful to see such impressive, historic architecture like the Berliner Dom, die Humboldt-Universität and the famous Brandenburger Tor lit up by projected images and patterns. This union between age and modernity felt like a metaphor for Berlin as a city, seeing old buildings be brought to life by new technology. Berlin has deep-rooted history that can be felt simply by walking through its streets. However, with typical German efficiency, this history is not forgotten, but used as an inspiration and stepping stone from which to be constantly moving forward. It seems to me that Berlin remains at the forefront of innovation not only technologically and economically, but more importantly in the open-minded and positive attitudes of the people who occupy it.

 

Festival of Lights // public link

Festival of Lights // public link

Festival of Lights // public link

Festival of Lights // public link

Festival of Lights // public link

Festival of Lights // public link

Festival of Lights // public link

Festival of Lights // public link

 

Keep an eye on our Instagram for photos of my antics throughout the city and updates about our #LaunchAcademy program. I’ll also be writing a weekly blog post about life in Berlin, along with separate posts along a more professional vein, including topics such as comparisons between the English and German markets, differences in consumer behaviour, and any other general international insights into the PR landscape in Germany.

Liebe Grüße!

Sophie