#LaunchAcademy: Does your ad stimulate an emotional response?

If there are three types of responses that advertising is going after – rational, combined, and emotional, which one should you embrace in order to make the most out of your ad campaign? The folks at John St, a Canadian advertising agency based in Toronto, feel pretty strongly about the last one. In fact, they claim that their approach does not make brands simply noticeable, but “unignorable” … for better or for worse.

If there are three types of responses that advertising is going after – rational, combined, and emotional, which one should you embrace in order to make the most out of your ad campaign? The folks at John St, a Canadian advertising agency based in Toronto, feel pretty strongly about the last one. In fact, they claim that their approach does not make brands simply noticeable, but “unignorable” … for better or for worse.