Blog #8

1 Party, 11 Jahre public link und Zeit für ein Launch Bootcamp!

Man soll die Feste feiern, wie sie fallen. Wir haben uns das zu Herzen genommen und letzte Woche unser 11-jähriges Firmenjubiläum gebührend gefeiert. Vielen Dank an alle Gäste, die dabei waren und sich in unser fabelhaftes, gefährliches Launch Bootcamp gewagt haben!

Die Idee: Wir haben ein Produkt entwickelt, das jeder gerne hätte – aber das es nicht wirklich gibt. Den Freezer! Mit dem grünen Knopf, der in jede Hosentasche passt, lassen sich stressige Situationen einfach pausieren. Ein Traum für alle, die in stressigen Meetings mal „Stopp“ rufen wollen oder davon träumen, morgens die Kinder ganz kurz zu „freezen“, um in Ruhe die Haare zu kämmen. Natürlich gibt es ein exklusives Produktvideo dazu, made by Moritz. Im Bootcamp galt es, für diese Innovation eine Kampagne zu entwickeln – per „crowdlaunching“ quasi, mit unserem Personal Trainer und natürlich einem Augenzwinkern.

Mittels Graphic Recording wurde das Ergebnis dann künstlerisch zusammengefasst. Wer nicht dabei war, kann in dem Blogpost unseres Launch Academy-Teilnehmers Alex ausführlich erfahren, was es mit dem Launch Bootcamp im Detail auf sich hatte und die Live-Illustration von Susanne Asheuer bewundern.

Nach der Arbeit stand natürlich das Vergnügen auf dem Programm – und wir haben ordentlich gefeiert, gegessen und den Wein von Barefoot genossen. Um möglichst lange unseren DJs „KdoubleU & Furious Flo“ lauschen zu können, gab es für alle Nachtschwärmer den Kaffee von Coffee Circle, dessen wunderbarer Duft den ganzen Abend durch die Räume schwebte! Und die famosen Kuchen am Stil unserer liebsten Ex-Kollegin Isa von Ben und Bellchen waren schneller weg als wir „Cakepop“ sagen konnten.

Der beste Kaffee für die besten Gäste

Coffee Circle: Der beste Kaffee für die besten Gäste // public link

Abschließend haben wir hier einige Eindrücke von unserer Party zusammengestellt – wie immer fotografiert von Kirsten Breustedt. Viel Spaß!

11 Jahre publiclink und wir freuen uns // publiclink

Das  Team feiert 11 Jahre // public link

Die Agenturgründer und Geschäftsführer Ingo Harding & Indra Musiol // public link

Die Agenturgründer und Geschäftsführer Ingo Harding & Indra Musiol // public link

Ohne Schweiß kein Preis: Eindrücke aus dem Launch Bootcamp // public link

Ohne Schweiß kein Preis: Eindrücke aus dem Launch Bootcamp // public link

Für gute Musik war gesorgt // publiclink

Music in the house: Unsere DJs KdoubleU und Furious Flo legten auf// public link

Und auch gutes Essen darf nicht fehlen // publiclink

Auch für gutes Essen war natürlich gesorgt // public link

#LaunchAcademy: Launch Bootcamp – what a workout!

It turns out our entourage is tougher than we thought: not only did our Launch Bootcamp not scare anyone off, but it actually got people lining up to get on it. So for our next event we might decide to go with a triathlon.

For those of you who don’t know what I am talking about, here’s a quick rundown.

Over the years we have discovered that the “Launch Agency” means different things to different people. For example, think of what would your guess be if you knew nothing about PR; are we launching rockets, products, what are we doing, really? Inspired by this somewhat floating ambiguity, we came up with the idea of a Launch Bootcamp. Our core goal was to guide our audience and demonstrate some of the key elements in our launch approach in an engaging and interactive manner, leaving out the boring, endless sea of technicalities, which inevitably surrounds it.

Next on the list was to create a fictional product by a fictional company, which could then be launched with the help of our guests during our birthday party. Drawing from our personal experiences, we collectively agreed upon the creation of “The Freezer” – a portable pause button, which could be used to “freeze” any situation. Sure the feasibility of our product may be slightly questionable, yet that certainly does not apply to its campaign: prototype, press release, even a promotional video, which you can see below – everything was there. All we needed now were the insights of our guests.

The Launch Bootcamp was split into 4 groups, each consisting of 6 participants coming from a variety of different backgrounds. To allow for better concentration, the “exercise” took place behind closed doors in a specially designated area, which some witnesses described as an actual training site. The trainees were then left in the hands of our bootcamp coach Rafi, who as far as I know, isn’t very keen on the idea of cutting people slack. They were asked 4 questions and allocated a minute to answer each, with the occasional jumping jacks in between to offset the wine and delicious food.

A real coach in real action // public link

A real coach in real action // public link

The questions were pertaining to the product’s market entry and had to do with creating a slogan for it, thinking of the best situation it could be applied in and even coming up with the perfect testimonial for it. The insights of the brave participants were written down on cards and brought to a live illustrator in one of the other rooms, who throughout the night materialized their words into images. By the end of the party it became one large piece of art, uniting the ideas and insights of all, once more underlining the key importance of inducing creativity and bringing different visions together in our work.

For more photos from our event, be sure to check our flickr page here.

Collective effort + creativity = work of art // public link

Collective effort + creativity = work of art // public link

It turns out our entourage is tougher than we thought: not only did our Launch Bootcamp not scare anyone off, but it actually got people lining up to get on it. So for our next event we might decide to go with a triathlon.

For those of you who don’t know what I am talking about, here’s a quick rundown.

Over the years we have discovered that the “Launch Agency” means different things to different people. For example, think of what would your guess be if you knew nothing about PR; are we launching rockets, products, what are we doing, really? Inspired by this somewhat floating ambiguity, we came up with the idea of a Launch Bootcamp. Our core goal was to guide our audience and demonstrate some of the key elements in our launch approach in an engaging and interactive manner, leaving out the boring, endless sea of technicalities, which inevitably surrounds it.

Next on the list was to create a fictional product by a fictional company, which could then be launched with the help of our guests during our birthday party. Drawing from our personal experiences, we collectively agreed upon the creation of “The Freezer” – a portable pause button, which could be used to “freeze” any situation. Sure the feasibility of our product may be slightly questionable, yet that certainly does not apply to its campaign: prototype, press release, even a promotional video, which you can see below – everything was there. All we needed now were the insights of our guests.

The Launch Bootcamp was split into 4 groups, each consisting of 6 participants coming from a variety of different backgrounds. To allow for better concentration, the “exercise” took place behind closed doors in a specially designated area, which some witnesses described as an actual training site. The trainees were then left in the hands of our bootcamp coach Rafi, who as far as I know, isn’t very keen on the idea of cutting people slack. They were asked 4 questions and allocated a minute to answer each, with the occasional jumping jacks in between to offset the wine and delicious food.

A real coach in real action // public link

A real coach in real action // public link

The questions were pertaining to the product’s market entry and had to do with creating a slogan for it, thinking of the best situation it could be applied in and even coming up with the perfect testimonial for it. The insights of the brave participants were written down on cards and brought to a live illustrator in one of the other rooms, who throughout the night materialized their words into images. By the end of the party it became one large piece of art, uniting the ideas and insights of all, once more underlining the key importance of inducing creativity and bringing different visions together in our work.

For more photos from our event, be sure to check our flickr page here.

Collective effort + creativity = work of art // public link

Collective effort + creativity = work of art // public link

#Launch Academy: Our birthday, a boot camp and Lola rennt…

Today, on the 1st of the 11th month, we’ll be 11 years old. 
It feels as if it was yesterday when we made the most important launch of all – launching public link. And yet, 11 years have gone by… After all this time, what else can we wish for our clients and ourselves, other than: may all of your launches be as successful as ours.
While on the subject of launching, and definitely not because we feel we’re getting old and out of shape, this year we’ve decided to have a boot camp. A launch boot camp. For the past few weeks we have been struggling to resist to the temptation of revealing a fantastic product our team came across. Finally, this Friday it will at last be launched during our event, and not without our guests’ help. Sounds exciting? You bet it is!
To be honest, it has been a pretty vibrant time lately, here at public link. We can’t say we get bored all too often (read – never). Let me give you an example. For those of you who may not know, our office is located in the same building on Albrechtstraße 14, wherethree sequences of the award-wining movie Run Lola Run (Lola Rennt) were once filmed. And while some call it a coincidence, others might look for something more behind this seemingly incidental (or not) encounter of our dynamic agency and Lola’s restless and energetic character. Either way, last week cameras were once again back on Albrechtstraße, except, this time occupying our conference room.

Celebrating 11 years // publiclink

Celebrating 11 years // publiclink

I dared to take a sneak peek: a table covered in reports and datasheets, papers and magazines all over the place, odd charts and graphs in the background, and in the middle of it all – a bunch of people in what appears to be a heated debate… or a brawl, really, depending on how you look at it. What have we got up our sleeves this time? With our birthday party hours away and the usual, constant flow of projects, ideas and events, there are just too many unknowns for you to start guessing. But don’t worry: the good people from public link got you covered. Stick around and it’ll all be on our blog very soon!Today, on the 1st of the 11th month, we’ll be 11 years old. 
It feels as if it was yesterday when we made the most important launch of all – launching public link. And yet, 11 years have gone by… After all this time, what else can we wish for our clients and ourselves, other than: may all of your launches be as successful as ours.
While on the subject of launching, and definitely not because we feel we’re getting old and out of shape, this year we’ve decided to have a boot camp. A launch boot camp. For the past few weeks we have been struggling to resist to the temptation of revealing a fantastic product our team came across. Finally, this Friday it will at last be launched during our event, and not without our guests’ help. Sounds exciting? You bet it is!
To be honest, it has been a pretty vibrant time lately, here at public link. We can’t say we get bored all too often (read – never). Let me give you an example. For those of you who may not know, our office is located in the same building on Albrechtstraße 14, wherethree sequences of the award-wining movie Run Lola Run (Lola Rennt) were once filmed. And while some call it a coincidence, others might look for something more behind this seemingly incidental (or not) encounter of our dynamic agency and Lola’s restless and energetic character. Either way, last week cameras were once again back on Albrechtstraße, except, this time occupying our conference room.

Celebrating 11 years // publiclink
Celebrating 11 years // publiclink

I dared to take a sneak peek: a table covered in reports and datasheets, papers and magazines all over the place, odd charts and graphs in the background, and in the middle of it all – a bunch of people in what appears to be a heated debate… or a brawl, really, depending on how you look at it. What have we got up our sleeves this time? With our birthday party hours away and the usual, constant flow of projects, ideas and events, there are just too many unknowns for you to start guessing. But don’t worry: the good people from public link got you covered. Stick around and it’ll all be on our blog very soon!

Open 24 hours: Unsere neue Website

Für unsere Kunden rocken wir Projekte oft in kürzester Zeit. Und wie das so ist – das eigene Marketing rutscht auf der To-Do-Liste immer weiter nach unten („da war doch noch was…“). Umso stolzer sind wir  – Trommelwirbel! – unsere neue Website zu präsentieren. Pünktlich zum 11-jährigen Jubiläum ist sie jetzt online. Mit dem Relaunch führen wir auf einer Plattform zusammen, was zusammen gehört: Infos zu uns als Agentur, einen Überblick über unser Portfolio und Einblicke in unsere Kunden und Referenzen. Außerdem gibt es immer was aus unserer Launch Academy zu erzählen. In der Rubrik „News“ bündeln wir unsere Social Media-Aktiväten  auf einen Blick und natürlich berichtet unser Team auch weiterhin in diesem Blog über das, was uns in unserem Job umtreibt. Natürlich freuen wir uns über Feedback, Kommentare, Likes, Shares und Gastbeiträge. Viel Spaß!We often rock our clients‚ projects in a very short amount of time. And that’s just how things are – your own marketing tasks get forgotten, dropping lower and lower on your to-do list, until you eventually go „wasn’t there one more thing there…?“. That, however, only makes us even prouder to present – drum roll –  our brand new website! Right on time for our 11th anniversary, it is already up and running. The relaunched platform combines everything together: all about us as an agency, an overview of our portfolio, our clients and references. Furthermore, there’s always something interesting to learn from the Launch Academy. In the News section, you get a snapshot from our social media activity, while our team continues to update our blog with exciting stories from the PR camp. Of course, your feedback, comments and guest posts are always welcomed. Enjoy!

Brandheiss

Pünktlich zum Jubiläum geht unsere neue Website an den Start. Und sie präsentiert sich „all inclusive“. Ab sofort gibt es auf einer Plattform Agentur, Portfolio, Referenzen und News. Außerdem natürlich den Blog und unsere Social Media-Aktivitäten. Enjoy!Our new website is up and running, right on time for our 11th birthday. And it is an all-inclusive one: agency, portfolio, references and news, as well as our blog and social media activity, all on the same platform. Enjoy!

Happy Birthday.

Musik, Fingerfood, Drinks und ein interaktives Launch-Bootcamp mit Live-Illustration: Das war unsere Sause zum 11. Geburtstag. Infos und Fotos wie immer in unserem Blog.Music, finger food, drinks and an interactive Launch Bootcamp with live illustration: that was our 11th Birthday party. As always, more info and pictures on our blog.

#LaunchAcademy: Setting the right price

From a statistical point of view, you a) either already had your morning cup of coffee, or b) you’re having it right now while reading this post (we’re flattered, by the way, if your day begins with our blog). And while on the subject, did you know that on average, Germans drink 150 liters of coffee per year, surpassing beer, wine or mineral water?

Be that as it may, let’s talk price. How much are you willing to pay for your cup of coffee?

Well, a German scientist has come up with a rather unconventional approach of determining the “right” price. Based in the small southern town of Aspach, neurobiologist Kai-Markus Müller arrived with certainty and empirically backed up evidence to the conclusion that, coffee, and in particular – Starbucks coffee, was largely underpriced. According to the brain researcher (incidentally – a former sales professional), classic marketing research is scientifically unreliable: we can’t just trust people when they tell us how much they’re willing to pay for a product – that would be too simple.

And so, Müller decided to kick it up a notch: with the help of electroencephalography (or EGG – long live the acronyms!), he sought certain “neuronal mechanisms” in the human brain. He showed his subjects the same cup of Starbucks coffee several times but with different prices, while an EGG plotted their brain activity.

Alexander / 15. Oktober 2031

Alexander / Neuro Pricing / Source: Der Spiegel

Contrary to what you may think, despite being the world’s largest coffeehouse company with some 20,891 stores worldwide, it turns out that all those years, Starbucks has been doing business in complete oblivion of its true potential, missing out on millions in profits. Müller’s study concluded that his subjects were willing to pay between €2.10 and €2.40 for a cup of coffee – significantly more than the current €1.80 it sells for. So in case you felt there wasn’t enough science in your daily life, you still have something to look forward to: neuro pricing – the determination of the “right” price based on brain testing in a lab!

So brace yourselves coffee lovers, for the days of drinking cheap coffee are over!
You might want to go: “well, thanks for ruining it for everyone else, Herr Müller!” but you can’t argue with science, can you?

From a statistical point of view, you a) either already had your morning cup of coffee, or b) you’re having it right now while reading this post (we’re flattered, by the way, if your day begins with our blog). And while on the subject, did you know that on average, Germans drink 150 liters of coffee per year, surpassing beer, wine or mineral water?

Be that as it may, let’s talk price. How much are you willing to pay for your cup of coffee?

Well, a German scientist has come up with a rather unconventional approach of determining the “right” price. Based in the small southern town of Aspach, neurobiologist Kai-Markus Müller arrived with certainty and empirically backed up evidence to the conclusion that, coffee, and in particular – Starbucks coffee, was largely underpriced. According to the brain researcher (incidentally – a former sales professional), classic marketing research is scientifically unreliable: we can’t just trust people when they tell us how much they’re willing to pay for a product – that would be too simple.

And so, Müller decided to kick it up a notch: with the help of electroencephalography (or EGG – long live the acronyms!), he sought certain “neuronal mechanisms” in the human brain. He showed his subjects the same cup of Starbucks coffee several times but with different prices, while an EGG plotted their brain activity.

Starbucks coffee price and brain activity // Der Spiegel

Starbucks coffee price and brain activity // Der Spiegel

Contrary to what you may think, despite being the world’s largest coffeehouse company with some 20,891 stores worldwide, it turns out that all those years, Starbucks has been doing business in complete oblivion of its true potential, missing out on millions in profits. Müller’s study concluded that his subjects were willing to pay between €2.10 and €2.40 for a cup of coffee – significantly more than the current €1.80 it sells for. So in case you felt there wasn’t enough science in your daily life, you still have something to look forward to: neuro pricing – the determination of the “right” price based on brain testing in a lab!

So brace yourselves coffee lovers, for the days of drinking cheap coffee are over!

You might want to go: “well, thanks for ruining it for everyone else, Herr Müller!” but you can’t argue with science, can you?

ALF joins public link

ALF // Gene Trindl

ALF // Gene Trindl

Könnt ihr euch noch an die Sendung “ALF” erinnern? Ja? Vor nicht allzu langer Zeit landete ein “ALF” in der public link-Agentur. Allerdings steht “ALF” in unserem Fall nicht für “Außerirdische Lebensform”. Stattdessen steht ALF für den Neuzuwachs bei public link – die Praktikanten Alex, Laura und Flo. Gemeinsam bereichern sie das Team durch ihre bisher gesammelten Erfahrungen und stellen sich gespannt den neuen Herausforderungen rund um den Agenturalltag.

Laura

Wenn wir euch berichten, dass Laura in Thailand war, denkt ihr sicher, sie ist eine dieser typisch deutschen Touristen, die sich in fremden Ländern verirren. Doch dem ist nicht so. Zufällig wissen wir genau, dass das nach Insel-Hopping aussehende Abenteuer in Wahrheit die Suche nach ihrem eigenen Robinson Crusoe war. Wie erfolgreich sie bei ihrem Vorhaben wirklich war, wissen wir nicht, jedoch ist sie wieder in ihrer Heimatstadt Berlin angekommen. Laura ist mittlerweile im fünften Semester ihres Bachelorstudiums „Angewandte Medienwissenschaft“ in Ilmenau und unterstützt aktuell das public link-Team bei den Themenschwerpunkten Food & Beverage sowie Nachhaltigkeit.

Flo

Neuzuwachs Flo, kommt aus dem schönen Tübingen und hat sich für sein Studium nach Berlin begeben. Wenn er nicht gerade Wirtschaftspsychologie studiert, verbringt er seine Zeit gerne an seinem Lieblingsspot in Berlin, der Admiralsbrücke. Ansonsten schwingt er gerne das Tanzbein im „Katerholzig“ oder widmet sich seinem aktuellen Buch „Die Strasse“. Mit seinen gesammelten Erfahrungen von seinem Work&Travel – Trip in Australien und seinem Praktikum bei einer Stuttgarter Werbeagentur bereichert er nun seit September public link.

Alex

Alex, aus Montreal, bringt internationalen Flair ins public link-Team. Studiert hat der gebürtige Kanadier „Commerce“ am College und direkt danach noch einmal „Political Science“ oben drauf gepackt. Erfahrung im Berufsleben sammelte Alex durch seine Arbeit im öffentlichen Dienst  und bei einer kanadischen Airline, für die er vier Jahre gearbeitet hat und die sein Fernweh weckte. Wenn er also mal nicht in der Welt unterwegs ist, dann vergräbt er sich gerne mal in einem Buch, die Tasse Kaffee immer griffbereit. Und falls wir es noch nicht erwähnt haben, er ist auch unser erster Launch Academy Teilnehmer.

Laura, Flo and Alex // public link

Laura, Flo and Alex // public link

Remember the show ALF?

ALF // Gene Trindl

ALF // Gene Trindl

Well, not so long ago, an ALF landed here at public link. And before you start wondering, unlike the legendary sitcom, this time ALF does not stand for Alien Life Form, but for Alex, Laura and Flo – our newest addition to the team. Together, they are ready and excited to get things done around here, each bringing-in an unique perspective, background and experience.

Laura

Now, if we tell you that Laura has been to Thailand, you might picture her as just another lousy tourist getting lost in a foreign land. Well, you’d be wrong. We happen to know for sure, that what looked like touristy island hopping, was actually a search for her very own Robinson Crusoe! We don’t know how successful that turned out to be, but Laura is now back to her hometown – Berlin. Being a third year Media Science student at the Technical University of Ilmenau, she now works with our team on the following topics: ‘Sustainability’ as well as ‘Food & Beverage’.

Flo

Our new intern Flo, comes from beautiful Tübingen, but for his studies he decided to move to Berlin. When he is not busy studying economic psychology, you can find him at one of his favorite spots in Berlin – the “Admiralsbrücke“. He might also showing off his sweet moves at the „Katerholzig“ club or even reading his newest book – “Die Straße“. After having discovered the wonders of Australia, and having done an internship at a Stuttgart advertising agency, Flo joined the public link crowd in September.

Alex

Alex, from Montreal, brings the international flair to public link. Having studied Commerce in college, he then decided to combine it with a Political Science degree. While a student, he also worked for the Canadian public service, as well as the airline industry, where he most likely got bitten by the travel bug. When he isn’t busy planning his next trip, Alex loves to get lost in a good book, while sipping on a nice cup of coffee in a cozy atmosphere. And in case we didn’t mention – he is our first Launch Academy participant!

Laura, Flo and Alex // public link

Laura, Flo and Alex // public link

Bad luck or a promotion campaign lost in translation?

To give its VitaminWater a boost, the Canadian branch of Coca-Cola decided to launch the good old “under-the-cap” promotion campaign. The idea was to print random words on the bottle caps, so they can be collected, arranged into phrases, and then sent-in for prizes. Clear, simple, and efficient. Right? Well, not so much.

Canada, as I am sure many of you already know, is a bilingual country, with French being the second official language next to English. And this is precisely where things have all the potential in the world to go wrong. Instead of sticking to the somewhat traditional way of targeting French and English speaking markets separately, Coca-Cola decided to kill two birds with one stone, by featuring two words – one in each language, on the same cap.

The campaign backfired last month, when Blake Loates, of Edmonton, Alberta, found the words “YOU RETARD“ printed on the underside of her cap. “You” being the English word and “Retard” being the French word for “late”.

A surprise under the cap // Blake Loates/Facebook

A surprise under the cap // Blake Loates/Facebook

The occasional bilingual faux pas is anything but new in Canada, and most people have learned to take them with a certain dose of humor. But here is where things got terribly wrong. The message was particularly hurtful to the Alberta family, because Blake’s younger sister has cerebral palsy and autism. That same day, Blake’s father wrote a letter to the Coca-Cola board of directors, expressing his anger and signing off as “ex-Coke drinker”. Blake posted it on her Facebook page, and since then, it has been shared over a thousand times and has gotten even more likes and social media exposure. Coca-Cola’s apology came with no delay, issuing a formal statement that same week.

Although native speakers in both languages had checked the selected content for anything potentially inappropriate, the words were printed and paired at random. This “oversight” in not reviewing the words “from both an English and French perspective”, as the Coca-Cola spokesperson admitted, ended up costing the entire campaign. The company cancelled the contest and destroyed all promotional caps in its facilities.

To give its VitaminWater a boost, the Canadian branch of Coca-Cola decided to launch the good old “under-the-cap” promotion campaign. The idea was to print random words on the bottle caps, so they can be collected, arranged into phrases, and then sent-in for prizes. Clear, simple, and efficient. Right? Well, not so much.

Canada, as I am sure many of you already know, is a bilingual country, with French being the second official language next to English. And this is precisely where things have all the potential in the world to go wrong. Instead of sticking to the somewhat traditional way of targeting French and English speaking markets separately, Coca-Cola decided to kill two birds with one stone, by featuring two words – one in each language, on the same cap.

The campaign backfired last month, when Blake Loates, of Edmonton, Alberta, found the words “YOU RETARD“ printed on the underside of her cap. “You” being the English word and “Retard” being the French word for “late”.

A surprise under the cap // Blake Loates/Facebook

A surprise under the cap // Blake Loates/Facebook

The occasional bilingual faux pas is anything but new in Canada, and most people have learned to take them with a certain dose of humor. But here is where things got terribly wrong. The message was particularly hurtful to the Alberta family, because Blake’s younger sister has cerebral palsy and autism. That same day, Blake’s father wrote a letter to the Coca-Cola board of directors, expressing his anger and signing off as “ex-Coke drinker”. Blake posted it on her Facebook page, and since then, it has been shared over a thousand times and has gotten even more likes and social media exposure. Coca-Cola’s apology came with no delay, issuing a formal statement that same week.

Although native speakers in both languages had checked the selected content for anything potentially inappropriate, the words were printed and paired at random. This “oversight” in not reviewing the words “from both an English and French perspective”, as the Coca-Cola spokesperson admitted, ended up costing the entire campaign. The company cancelled the contest and destroyed all promotional caps in its facilities.

Launching the Launch Academy!

Here at public link we’re all about launching stuff. Seriously, we’ve been launching products for over a decade now, and quite frankly – we’ve become pretty good at it. In fact, so good, that we now feel we could share something with other, like-minded young professionals from all four corners of the globe, while simultaneously learning about the communications & PR environment in their country of origin. That’s why, we’re happy to announce the creation of our Launch Academy, and welcome it’s first participant – Alexander Sumin.

Alexander Sumin // public link

Alexander Sumin // public link

Drawing parallels between Montreal and Berlin winters aside, Alex is actually providing us with a broader international outlook on communications and PR. He will be sharing some curious cases from communication practices in Canada, Germany and abroad, as well as write about some of his interesting encounters. Speaking of which, here is his first post.

Here at public link we’re all about launching stuff. Seriously, we’ve been launching products for over a decade now, and quite frankly – we’ve become pretty good at it. In fact, so good, that we now feel we could share something with other, like-minded young professionals from all four corners of the globe, while simultaneously learning about the communications & PR environment in their country of origin. That’s why, we’re happy to announce the creation of our Launch Academy, and welcome it’s first participant – Alexander Sumin.

Alexander Sumin // public link

Alexander Sumin // public link

Drawing parallels between Montreal and Berlin winters aside, Alex is actually providing us with a broader international outlook on communications and PR. He will be sharing some curious cases from communication practices in Canada, Germany and abroad, as well as write about some of his interesting encounters. Speaking of which, here is his first post.