Blog #8

Open 24 hours: Unsere neue Website

Für unsere Kunden rocken wir Projekte oft in kürzester Zeit. Und wie das so ist – das eigene Marketing rutscht auf der To-Do-Liste immer weiter nach unten („da war doch noch was…“). Umso stolzer sind wir  – Trommelwirbel! – unsere neue Website zu präsentieren. Pünktlich zum 11-jährigen Jubiläum ist sie jetzt online. Mit dem Relaunch führen wir auf einer Plattform zusammen, was zusammen gehört: Infos zu uns als Agentur, einen Überblick über unser Portfolio und Einblicke in unsere Kunden und Referenzen. Außerdem gibt es immer was aus unserer Launch Academy zu erzählen. In der Rubrik „News“ bündeln wir unsere Social Media-Aktiväten  auf einen Blick und natürlich berichtet unser Team auch weiterhin in diesem Blog über das, was uns in unserem Job umtreibt. Natürlich freuen wir uns über Feedback, Kommentare, Likes, Shares und Gastbeiträge. Viel Spaß!We often rock our clients‚ projects in a very short amount of time. And that’s just how things are – your own marketing tasks get forgotten, dropping lower and lower on your to-do list, until you eventually go „wasn’t there one more thing there…?“. That, however, only makes us even prouder to present – drum roll –  our brand new website! Right on time for our 11th anniversary, it is already up and running. The relaunched platform combines everything together: all about us as an agency, an overview of our portfolio, our clients and references. Furthermore, there’s always something interesting to learn from the Launch Academy. In the News section, you get a snapshot from our social media activity, while our team continues to update our blog with exciting stories from the PR camp. Of course, your feedback, comments and guest posts are always welcomed. Enjoy!

Brandheiss

Pünktlich zum Jubiläum geht unsere neue Website an den Start. Und sie präsentiert sich „all inclusive“. Ab sofort gibt es auf einer Plattform Agentur, Portfolio, Referenzen und News. Außerdem natürlich den Blog und unsere Social Media-Aktivitäten. Enjoy!Our new website is up and running, right on time for our 11th birthday. And it is an all-inclusive one: agency, portfolio, references and news, as well as our blog and social media activity, all on the same platform. Enjoy!

Happy Birthday.

Musik, Fingerfood, Drinks und ein interaktives Launch-Bootcamp mit Live-Illustration: Das war unsere Sause zum 11. Geburtstag. Infos und Fotos wie immer in unserem Blog.Music, finger food, drinks and an interactive Launch Bootcamp with live illustration: that was our 11th Birthday party. As always, more info and pictures on our blog.

#LaunchAcademy: Setting the right price

From a statistical point of view, you a) either already had your morning cup of coffee, or b) you’re having it right now while reading this post (we’re flattered, by the way, if your day begins with our blog). And while on the subject, did you know that on average, Germans drink 150 liters of coffee per year, surpassing beer, wine or mineral water?

Be that as it may, let’s talk price. How much are you willing to pay for your cup of coffee?

Well, a German scientist has come up with a rather unconventional approach of determining the “right” price. Based in the small southern town of Aspach, neurobiologist Kai-Markus Müller arrived with certainty and empirically backed up evidence to the conclusion that, coffee, and in particular – Starbucks coffee, was largely underpriced. According to the brain researcher (incidentally – a former sales professional), classic marketing research is scientifically unreliable: we can’t just trust people when they tell us how much they’re willing to pay for a product – that would be too simple.

And so, Müller decided to kick it up a notch: with the help of electroencephalography (or EGG – long live the acronyms!), he sought certain “neuronal mechanisms” in the human brain. He showed his subjects the same cup of Starbucks coffee several times but with different prices, while an EGG plotted their brain activity.

Alexander / 15. Oktober 2031

Alexander / Neuro Pricing / Source: Der Spiegel

Contrary to what you may think, despite being the world’s largest coffeehouse company with some 20,891 stores worldwide, it turns out that all those years, Starbucks has been doing business in complete oblivion of its true potential, missing out on millions in profits. Müller’s study concluded that his subjects were willing to pay between €2.10 and €2.40 for a cup of coffee – significantly more than the current €1.80 it sells for. So in case you felt there wasn’t enough science in your daily life, you still have something to look forward to: neuro pricing – the determination of the “right” price based on brain testing in a lab!

So brace yourselves coffee lovers, for the days of drinking cheap coffee are over!
You might want to go: “well, thanks for ruining it for everyone else, Herr Müller!” but you can’t argue with science, can you?

From a statistical point of view, you a) either already had your morning cup of coffee, or b) you’re having it right now while reading this post (we’re flattered, by the way, if your day begins with our blog). And while on the subject, did you know that on average, Germans drink 150 liters of coffee per year, surpassing beer, wine or mineral water?

Be that as it may, let’s talk price. How much are you willing to pay for your cup of coffee?

Well, a German scientist has come up with a rather unconventional approach of determining the “right” price. Based in the small southern town of Aspach, neurobiologist Kai-Markus Müller arrived with certainty and empirically backed up evidence to the conclusion that, coffee, and in particular – Starbucks coffee, was largely underpriced. According to the brain researcher (incidentally – a former sales professional), classic marketing research is scientifically unreliable: we can’t just trust people when they tell us how much they’re willing to pay for a product – that would be too simple.

And so, Müller decided to kick it up a notch: with the help of electroencephalography (or EGG – long live the acronyms!), he sought certain “neuronal mechanisms” in the human brain. He showed his subjects the same cup of Starbucks coffee several times but with different prices, while an EGG plotted their brain activity.

Starbucks coffee price and brain activity // Der Spiegel

Starbucks coffee price and brain activity // Der Spiegel

Contrary to what you may think, despite being the world’s largest coffeehouse company with some 20,891 stores worldwide, it turns out that all those years, Starbucks has been doing business in complete oblivion of its true potential, missing out on millions in profits. Müller’s study concluded that his subjects were willing to pay between €2.10 and €2.40 for a cup of coffee – significantly more than the current €1.80 it sells for. So in case you felt there wasn’t enough science in your daily life, you still have something to look forward to: neuro pricing – the determination of the “right” price based on brain testing in a lab!

So brace yourselves coffee lovers, for the days of drinking cheap coffee are over!

You might want to go: “well, thanks for ruining it for everyone else, Herr Müller!” but you can’t argue with science, can you?

ALF joins public link

ALF // Gene Trindl

ALF // Gene Trindl

Könnt ihr euch noch an die Sendung “ALF” erinnern? Ja? Vor nicht allzu langer Zeit landete ein “ALF” in der public link-Agentur. Allerdings steht “ALF” in unserem Fall nicht für “Außerirdische Lebensform”. Stattdessen steht ALF für den Neuzuwachs bei public link – die Praktikanten Alex, Laura und Flo. Gemeinsam bereichern sie das Team durch ihre bisher gesammelten Erfahrungen und stellen sich gespannt den neuen Herausforderungen rund um den Agenturalltag.

Laura

Wenn wir euch berichten, dass Laura in Thailand war, denkt ihr sicher, sie ist eine dieser typisch deutschen Touristen, die sich in fremden Ländern verirren. Doch dem ist nicht so. Zufällig wissen wir genau, dass das nach Insel-Hopping aussehende Abenteuer in Wahrheit die Suche nach ihrem eigenen Robinson Crusoe war. Wie erfolgreich sie bei ihrem Vorhaben wirklich war, wissen wir nicht, jedoch ist sie wieder in ihrer Heimatstadt Berlin angekommen. Laura ist mittlerweile im fünften Semester ihres Bachelorstudiums „Angewandte Medienwissenschaft“ in Ilmenau und unterstützt aktuell das public link-Team bei den Themenschwerpunkten Food & Beverage sowie Nachhaltigkeit.

Flo

Neuzuwachs Flo, kommt aus dem schönen Tübingen und hat sich für sein Studium nach Berlin begeben. Wenn er nicht gerade Wirtschaftspsychologie studiert, verbringt er seine Zeit gerne an seinem Lieblingsspot in Berlin, der Admiralsbrücke. Ansonsten schwingt er gerne das Tanzbein im „Katerholzig“ oder widmet sich seinem aktuellen Buch „Die Strasse“. Mit seinen gesammelten Erfahrungen von seinem Work&Travel – Trip in Australien und seinem Praktikum bei einer Stuttgarter Werbeagentur bereichert er nun seit September public link.

Alex

Alex, aus Montreal, bringt internationalen Flair ins public link-Team. Studiert hat der gebürtige Kanadier „Commerce“ am College und direkt danach noch einmal „Political Science“ oben drauf gepackt. Erfahrung im Berufsleben sammelte Alex durch seine Arbeit im öffentlichen Dienst  und bei einer kanadischen Airline, für die er vier Jahre gearbeitet hat und die sein Fernweh weckte. Wenn er also mal nicht in der Welt unterwegs ist, dann vergräbt er sich gerne mal in einem Buch, die Tasse Kaffee immer griffbereit. Und falls wir es noch nicht erwähnt haben, er ist auch unser erster Launch Academy Teilnehmer.

Laura, Flo and Alex // public link

Laura, Flo and Alex // public link

Remember the show ALF?

ALF // Gene Trindl

ALF // Gene Trindl

Well, not so long ago, an ALF landed here at public link. And before you start wondering, unlike the legendary sitcom, this time ALF does not stand for Alien Life Form, but for Alex, Laura and Flo – our newest addition to the team. Together, they are ready and excited to get things done around here, each bringing-in an unique perspective, background and experience.

Laura

Now, if we tell you that Laura has been to Thailand, you might picture her as just another lousy tourist getting lost in a foreign land. Well, you’d be wrong. We happen to know for sure, that what looked like touristy island hopping, was actually a search for her very own Robinson Crusoe! We don’t know how successful that turned out to be, but Laura is now back to her hometown – Berlin. Being a third year Media Science student at the Technical University of Ilmenau, she now works with our team on the following topics: ‘Sustainability’ as well as ‘Food & Beverage’.

Flo

Our new intern Flo, comes from beautiful Tübingen, but for his studies he decided to move to Berlin. When he is not busy studying economic psychology, you can find him at one of his favorite spots in Berlin – the “Admiralsbrücke“. He might also showing off his sweet moves at the „Katerholzig“ club or even reading his newest book – “Die Straße“. After having discovered the wonders of Australia, and having done an internship at a Stuttgart advertising agency, Flo joined the public link crowd in September.

Alex

Alex, from Montreal, brings the international flair to public link. Having studied Commerce in college, he then decided to combine it with a Political Science degree. While a student, he also worked for the Canadian public service, as well as the airline industry, where he most likely got bitten by the travel bug. When he isn’t busy planning his next trip, Alex loves to get lost in a good book, while sipping on a nice cup of coffee in a cozy atmosphere. And in case we didn’t mention – he is our first Launch Academy participant!

Laura, Flo and Alex // public link

Laura, Flo and Alex // public link

Bad luck or a promotion campaign lost in translation?

To give its VitaminWater a boost, the Canadian branch of Coca-Cola decided to launch the good old “under-the-cap” promotion campaign. The idea was to print random words on the bottle caps, so they can be collected, arranged into phrases, and then sent-in for prizes. Clear, simple, and efficient. Right? Well, not so much.

Canada, as I am sure many of you already know, is a bilingual country, with French being the second official language next to English. And this is precisely where things have all the potential in the world to go wrong. Instead of sticking to the somewhat traditional way of targeting French and English speaking markets separately, Coca-Cola decided to kill two birds with one stone, by featuring two words – one in each language, on the same cap.

The campaign backfired last month, when Blake Loates, of Edmonton, Alberta, found the words “YOU RETARD“ printed on the underside of her cap. “You” being the English word and “Retard” being the French word for “late”.

A surprise under the cap // Blake Loates/Facebook

A surprise under the cap // Blake Loates/Facebook

The occasional bilingual faux pas is anything but new in Canada, and most people have learned to take them with a certain dose of humor. But here is where things got terribly wrong. The message was particularly hurtful to the Alberta family, because Blake’s younger sister has cerebral palsy and autism. That same day, Blake’s father wrote a letter to the Coca-Cola board of directors, expressing his anger and signing off as “ex-Coke drinker”. Blake posted it on her Facebook page, and since then, it has been shared over a thousand times and has gotten even more likes and social media exposure. Coca-Cola’s apology came with no delay, issuing a formal statement that same week.

Although native speakers in both languages had checked the selected content for anything potentially inappropriate, the words were printed and paired at random. This “oversight” in not reviewing the words “from both an English and French perspective”, as the Coca-Cola spokesperson admitted, ended up costing the entire campaign. The company cancelled the contest and destroyed all promotional caps in its facilities.

To give its VitaminWater a boost, the Canadian branch of Coca-Cola decided to launch the good old “under-the-cap” promotion campaign. The idea was to print random words on the bottle caps, so they can be collected, arranged into phrases, and then sent-in for prizes. Clear, simple, and efficient. Right? Well, not so much.

Canada, as I am sure many of you already know, is a bilingual country, with French being the second official language next to English. And this is precisely where things have all the potential in the world to go wrong. Instead of sticking to the somewhat traditional way of targeting French and English speaking markets separately, Coca-Cola decided to kill two birds with one stone, by featuring two words – one in each language, on the same cap.

The campaign backfired last month, when Blake Loates, of Edmonton, Alberta, found the words “YOU RETARD“ printed on the underside of her cap. “You” being the English word and “Retard” being the French word for “late”.

A surprise under the cap // Blake Loates/Facebook

A surprise under the cap // Blake Loates/Facebook

The occasional bilingual faux pas is anything but new in Canada, and most people have learned to take them with a certain dose of humor. But here is where things got terribly wrong. The message was particularly hurtful to the Alberta family, because Blake’s younger sister has cerebral palsy and autism. That same day, Blake’s father wrote a letter to the Coca-Cola board of directors, expressing his anger and signing off as “ex-Coke drinker”. Blake posted it on her Facebook page, and since then, it has been shared over a thousand times and has gotten even more likes and social media exposure. Coca-Cola’s apology came with no delay, issuing a formal statement that same week.

Although native speakers in both languages had checked the selected content for anything potentially inappropriate, the words were printed and paired at random. This “oversight” in not reviewing the words “from both an English and French perspective”, as the Coca-Cola spokesperson admitted, ended up costing the entire campaign. The company cancelled the contest and destroyed all promotional caps in its facilities.

Launching the Launch Academy!

Here at public link we’re all about launching stuff. Seriously, we’ve been launching products for over a decade now, and quite frankly – we’ve become pretty good at it. In fact, so good, that we now feel we could share something with other, like-minded young professionals from all four corners of the globe, while simultaneously learning about the communications & PR environment in their country of origin. That’s why, we’re happy to announce the creation of our Launch Academy, and welcome it’s first participant – Alexander Sumin.

Alexander Sumin // public link

Alexander Sumin // public link

Drawing parallels between Montreal and Berlin winters aside, Alex is actually providing us with a broader international outlook on communications and PR. He will be sharing some curious cases from communication practices in Canada, Germany and abroad, as well as write about some of his interesting encounters. Speaking of which, here is his first post.

Here at public link we’re all about launching stuff. Seriously, we’ve been launching products for over a decade now, and quite frankly – we’ve become pretty good at it. In fact, so good, that we now feel we could share something with other, like-minded young professionals from all four corners of the globe, while simultaneously learning about the communications & PR environment in their country of origin. That’s why, we’re happy to announce the creation of our Launch Academy, and welcome it’s first participant – Alexander Sumin.

Alexander Sumin // public link

Alexander Sumin // public link

Drawing parallels between Montreal and Berlin winters aside, Alex is actually providing us with a broader international outlook on communications and PR. He will be sharing some curious cases from communication practices in Canada, Germany and abroad, as well as write about some of his interesting encounters. Speaking of which, here is his first post.

Ich schreibe also bin ich

Hier sind Sie richtig. Ob locker-frisch-lifestylig oder eher “seriös”, wir machen es möglich. Und wenn Ihnen nicht nur die Texte, sondern auch die Ideen und die Umsetzung fehlen, können wir über unser Netzwerk von Text, Konzept und Foto bis zum Verlag oder Agentur, vom Layout bis zum Druck alle Dienstleistungen mit anbieten.

Bildschirmfoto 2012-02-17 um 12.39.46

Frisch gelandet bei public link

Ein neues Duo verstärkt seit Ende Juli das Team in der Hauptstadt. Wer sie sind und was sie zuvor gemacht haben, erfahrt ihr hier.

Bettina Maatz (l.) und Simone Krist

Bettina Maatz (l.) und Simone Krist

Bettina Maatz: Nach lehrreichen Zeiten in Iserlohn, Singapur und Lugano hieß es nach 5 Jahren für Bettina: Berlin, I am back. PR- und CSR-Wissen sammelte sie in diversen Hörsälen, erste Erfahrungen in Agenturen und auf Unternehmensseite. Zurück in der Heimat sieht man sie in ihrer Freizeit bestimmt mal wieder auf dem Fußballplatz, es sei denn, sie ist gerade in der Weltgeschichte unterwegs.

Simone Krist: Weit gereist ist auch Simone. Bevor sich die studierte Kunsthistorikerin ganz der PR verschrieb, arbeitete sie im Kunsthandel und als Flugbegleiterin mit Streckenzielen in den USA und in Südamerika. Ferne Länder und die schönen Seiten des Lebens standen auch im Mittelpunkt ihrer langjährigen PR-Arbeit für internationale Hotellerie-, Design- und Kosmetikkunden. Erholung findet sie auf dem Rücken der Pferde.

Welcome on board!

Immergrünes Gras mit Extra

„Ich hab’ nicht so den grünen Daumen“ – eine Aussage, die man vor allem von Großstadtmenschen öfters zu hören bekommt. Woher sollte dieser auch kommen, schlängelt man sich Tag ein, Tag aus doch nur von Betonbau zu Betonbau. Wer dennoch pflegeleichtes Grün in die eigenen vier Wände bringen möchte, dem kann nun geholfen werden! Denn nun gibt es sie: Die erste Pflanze, die ohne Wasser auskommt!

Pooleaf // www.zeup.co.kr

Pooleaf // www.zeup.co.kr

Frisches, saftiges Grün verwandelt sich im Handumdrehen in eine Ansammlung praktischer Stifte. Denn was als handelsüblicher Blumentopf in Szene gesetzt wurde, sind eigentlich Stifte aus Silikon vom koreanischen Designbüro Zeup. Poolleaf heißt die Kreation, die Schreibutensilien in drei unterschiedlichen Grün-Schattierungen enthält – für die perfekte Pflanzen-Illusion. Das ideale Gimmick für alle, die ein Talent dafür haben, Pflanzen im Nu in trockenes Braun zu verwandeln.

Pooleaf // www.zeup.co.kr

Pooleaf // www.zeup.co.kr

Pooleaf in drei Farben // www.zeup.co.kr

Pooleaf in drei Farben // www.zeup.co.kr