Blog #3

#LaunchAcademy – 2015: New Trends in Social Web?

With each New Year come new faces, new ideas and new ways of doing things – and no industry moves faster than public relations! Constant changes in communication and consumer behaviour make it absolutely essential for us to stay up to date with the latest trends in the business. So, which social media trends and crucial developments can we expect to see in 2015? And what impact will these trends have on PR work in the future? (mehr …)

#LaunchAcademy RECAP Part 2: Business Perspectives

 

As you might know from last week’s post, we are currently indulging in a throwback month here at the public link #LaunchAcademy, in which we highlight a few of our favourite contributions from #LaunchAcademy interns so far! Last week we concentrated on Cultural Comparisons, showing some of the ideas our previous interns had come up with as a way of examining cultural differences between their home countries and Germany.

As the second post in our #LaunchAcademy recap series, we’re going to look at what our #LaunchAcademy interns have noticed about business perspectives and significant business trends that have arisen in the PR sphere over the last year. As was the case with our Cultural Comparisons post, this idea also encompasses an international perspective on business and  behaviour in comparison with Germany. This input has come in many forms – here are a few examples!  (mehr …)

#LaunchAcademy RECAP Part 1: Cultural Comparisons

At the start of a new year it’s important to look back and appreciate the things you achieved over the previous 12 months. 2014 was a great year for the public link #LaunchAcademy and to celebrate this, we’d like to share some of the wonderful posts, updates and insights our lovely participants came up with during their time here. To do this we’re going to concentrate on a different area of interest each week and remind you what they had to say about it. The theme for this week is cultural comparisons.

As an agency with many international clients, it’s extremely important for us here at public link to know how cultural norms differ from one land to another. A big part of the #LaunchAcademy is about gaining a wider understanding of these differences, in order to foster amicable and positive relationships with our overseas clients. Here are some examples of the work our #LaunchAcademy participants have done to help us in this respect! (mehr …)

#LaunchAcademy – Bright Tradeshow XX

150126_Bild_Blog_BrightTradeshow1150126_Bild_Blog_BrightTradeshow1I’ve already mentioned being completely spoilt for choice as an intern in Berlin this last week – #BerlinFashionWeek and #InternationaleGrüneWoche have been keeping us all very busy at the public link #LaunchAcademy!

Wednesday’s event was the Bright Tradeshow XX on Brunnenstraße, which was a great opportunity to learn about an innovate platform through which brands, both famous and unknown, have the chance to present their work to a range of clientele – precisely what us at public link are all about! With skateboarding and skate culture as the key theme connecting the many brands present, I was certainly not cool enough to be there, but luckily they let me in anyway and off we went…

 

Bright Tradeshow // public link

Bright Tradeshow // public link

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Aus Online wird Print: „i like Blogs“ im public link-Test

Ein Magazin, das zu 99 Prozent aus Blog-Content besteht und eine bunte Sammlung an Inspiration verspricht? Das mussten wir als PR-Agentur, für die die Zusammenarbeit mit Bloggern fester Bestandteil der täglichen Arbeit ist, uns natürlich genauer anschauen und machten uns zwischen den Feiertagen an die Lektüre des neuen Blog-Magazins „i like Blogs“ aus dem Hause Burda.

Bild_i like Blogs_Blogmagazin_090115 (mehr …)

#LaunchAcademy – Der Rixdorfer Weihnachtsmarkt

Also es ist offiziell, der Winter ist in Berlin angekommen. Es ist arktisch. Und man sagt, dass die Temperatur möglicherweise um weitere 10 Grad sinken könnte. Toll.

Allerdings gebe ich zu, Deutschland ist im Winter der angesagte Ort. Als Teil meiner Stelle als #LaunchAcademy Praktikantin, eine meiner Aufgaben ist die wichtige Aspekte der Berlin-Kultur zu erforschen (das Leben ist hart!), also offensichtlich könnte ich die Weihnachtsmärkte nicht auslassen! Dieses Wochenende gingen wir zu einem Weihnachtsmarkt, der einer der authentischsten und nicht kommerziellen Weihnachtsmärkte in Berlin ist – der Rixdorfer Weihnachtsmarkt in Neukölln. Jedes Jahr ist er für nur ein Wochenende, das zweite Wochenende im Advent, und deshalb war er sehr voll, aber er lohnte sich!

So it’s official, winter has arrived in Berlin. It’s arctic. And apparently it could get up to 10 degrees colder. Excellent.

However, I must say, the Germans know how to do winter. As part of my position as our #LaunchAcademy intern, one of my jobs is to explore the important elements of the Berlin culture (it’s a hard life!), so obviously I couldn’t leave out the Christmas markets! This weekend we went to what is apparently one of the most authentic and non-commercial Weihnachtsmärkte in Berlin, the Rixdorfer Weihnachtsmarkt in Neukölln. It only runs for one weekend every year so it was very busy, especially on the Sunday evening when we went, but totally worth it.

 

Rixdorfer Weihnachtsmarkt // public link

Rixdorfer Weihnachtsmarkt // public link

 

Richardplatz was such a wonderful location for a market and the square in the middle was kept open to make room for a stage with several different performers throughout the evening. It was also one of the only occasions when the shortness of the day was an advantage – they had decorated the surrounding buildings and trees with beautiful Christmas lights (both tasteful and at times wonderfully garish) so in the dark everything was even better! The market was huge with probably 40 or 50 stalls in total, selling everything from carved wooden animals to Christmas jewellery. Also in true Berlin style the food side of things was a fusion of tradition and modernity, from Glühwein to Mexican punch, and there were WAFFLES IN ABUNDANCE (which was great). Along with all of this there were other attractions like donkey rides, camels and wise men and most importantly, the chance to meet Santa Claus.

 

Rixdorfer Weihnachtsmarkt // public link

Rixdorfer Weihnachtsmarkt // public link

Rixdorfer Weihnachtsmarkt // public link

Rixdorfer Weihnachtsmarkt // public link

 

So although I currently spend about 60% of my time not being able to feel my hands or feet, I really can’t complain. The sheer Christmassyness of everything and the ever-flowing river of Glühwein make up for it!

There’s an oh-so-festive video of the market on our Instagram, along with loads of other updates from me – check it out!

Til next week!

Sophie

 

 

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#LaunchAcademy – German vs. English Work Culture

Hello everyone, Sophie from the public link #LaunchAcademy here! I recently read an article entitled ‘Why Germans Work Fewer Hours But Produce More: A Study In Culture’, and it raised some interesting ideas regarding the German attitude to work and compared to that of America. This really got me thinking about how these ideas would apply to England, so I decided to write this blog post in order to talk about some of these ideas and share my insight on the topic, using both my knowledge of the English workplace culture and my experience of the work environment here at public link. (mehr …)