In case you have been wondering what does a great product launch website look like, here’s an example that comes quite close. Two years ago, the folks at FiftyTree, an innovative New York based tech company, launched the award-winning Paper app. And because Paper is only half of the essentials a true creative mind needs to jot down its thoughts, last week they launched the Pencil – a Bluetooth Low Energy stylus for tablets.
There are indeed many aspects of their launch, which might account for its success. For example, the fact that their products bundle so well together, or their clear and simple names, which subconsciously play with our understanding of actual paper and pencil. Of course, there is also the appealing design, apparent quality and the innovative character of the actual product. In addition to all that, there is the website – simple and comprehensive. A glance is enough for you to know what it’s all about, just like the product’s name – a pencil. A video, a value proposition, and three main features highlighting the uniqueness of the Pencil, which immediately tie into the perfect balance of text and visual product-description. And all that on the same page, allowing me to quickly scroll up and down, without going back and forth between different pages and my broadband connection testing the extend of my patience. Having spared my extremely valuable time and energy by not making me try to figure out just what is it that the world of science has given birth to again, I am happy. FiftyThree are now my friends, they care. With just one more scroll I reach the bottom of the page and the promotional launch price of US$49.95 – an unexpected surprise. Am I ready to buy? You bet I am. In fact, so ready, that even though I have absolutely no use of a stylus, I have nevertheless already considered it. Now I am no expert, but it seems to me this is how you’d want to present a product.