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Social Media for Product Launch

Social media nowadays represents an important element for us when we are developing a launch campaign. The reason is that social networks are powerful at making new products known, obtaining feedback and strengthening customer loyalty. With many of the product introductions we take care of, our social media activity reinforces the traditional media relations, advances online PR and has beneficial SEO effects.
If you are planning a market introduction, it would please us to demonstrate to you the opportunities presented by a combination of social media with traditional and online PR for your launch.

Recent Cases

Case: Domino´s Pizza (2010)
To introduce Domino´s Pizza, the largest and best-known pizza delivery service worldwide, to the German market, we reinforced strong media relations work with communications on Facebook. Because pizza has an enormous potential for fans! Over 1.5 million people like the international Domino’s Pizza fanpage on Facebook.

Result
Media reporting and postings by Facebook fans ensured that at the opening of the first branch the more than 3,000 free slices of pizza offered were taken up in the shortest possible time. And photographers were happy with the chance to take shots of a lively opening with a storm of visitors.

Case: Social Media Akademie (2010)
“Until now a high-quality, cost and time-efficient, web-based training offer was lacking in Germany. That is why we founded the Social Media Akademie,” said Andreas Leonhard, one of the two initiators of the academy. public link developed the launch campaign – of course exclusively with social media – together with the initiators, webculture GmbH. As a core element, a fan page on Facebook was setup as a communications platform one month before the website was ready to go online. From this moment on, the community was already part of the academy, enabling the fans to follow the development process and take part in it.

PR concept
”Above all we have tried to adequately address journalists with an affinity for social media. Using Twitter, Xing and Facebook as well as social media events we established direct contact to journalists and bloggers,” says CEO Ingo Harding. The target group received information about it from blogs, videos and a Xing group newsletter. At events such as re:publica 2010, next10 and Internet World 2010 as well as at Twittwoch in Berlin, journalists and opinion leaders were personally spoken to about the academy.

Result
The social media became reality. Within just three months the Social Media Akademie became well-known and the initial “Introductory Course in Social Media” was fully booked with 200 participants. The Facebook page alone sparked off an avalanche of clicks. Alongside the most important opinion leaders in social networks, the traditional media also took up the topic.

For their successful launch campaign, the initiators and public link won silver prize in the Econ Awards 2010 for the category "Social Media."