public link

PR management

PR means much more to us than traditional work with journalists. Without including all the relevant media and communications channels, PR rapidly loses in significance.

PR means finding the right theme for the right target group, positioned credibly across the right channels at the right time. For this we make use of all the traditional media channels (print, radio, TV and online) and include social media.

However, for us, PR management does not start with the implementation stage. We support our clients through all communications phases, from the initial analysis and positioning through to the campaign itself.

• German press office
• PR campaign & media relations
• online relations & social media PR

online relations & social media PR

In the era of Web 2.0, online communications is no longer optional, it is mandatory. Many target groups can no longer be reached by the traditional media. There are more than 1 million Twitter tweets in German language per day and more than 8.5 million users on Facebook Germany. Facebook is the most visited website in Germany (after Google).

public link integrates online relations and social media with traditional PR activities.

Online relations and social media PR services:

• Development of corporate websites and microsites
• Integration of social media newsrooms
  
• Integration of relevant online channels into the campaign
• Execution of web conferences
• Usage of social media, such as Twitter, Facebook, StudiVZ, Youtube, LinkedIn, XING
• Integration of blogs, forums, podcasts, online polls
• Submissions to open PR portals and newswires
• Targeting of comparison shopping and consumer portals
• Social media monitoring