public link

market entry & product launch

The social web has caused dramatic changes to the marketing of new products. Whereas it used to be enough the simply make it and sell it, nowadays consumers are actively involved in the development and communication of products.

public link helps businesses successfully position their products and services in the market. We identify all the relevant influencers for you; in the traditional media as well as social media – for example, journalists, blog authors, trade and industry experts, celebrities.

Our service portfolio includes:

• Communications strategies for market introductions
• Launch PR
• Social media relations and marketing
• Online PR
• Press and media work
• Complete media and marketing office service

We have an excellent network for providing broad support for market introductions and work closely together with market researchers, branding consultants, designers and sales professionals.

• research & positioning
• communication strategy
• sales & distribution
• legal issues

sales & distribution

For foreign enterprises, the question of sales in the German market plays a decisive role. No sales no turnover.

Sometimes the best sales ploys in Germany differ fundamentally from those of the original market.

We work out optimum ways of selling your products and help you to establish the most effective sales channels. We work closely with sales professionals and have access to a broad network of industry experts.