public link

market entry & product launch

The social web has caused dramatic changes to the marketing of new products. Whereas it used to be enough the simply make it and sell it, nowadays consumers are actively involved in the development and communication of products.

public link helps businesses successfully position their products and services in the market. We identify all the relevant influencers for you; in the traditional media as well as social media – for example, journalists, blog authors, trade and industry experts, celebrities.

Our service portfolio includes:

• Communications strategies for market introductions
• Launch PR
• Social media relations and marketing
• Online PR
• Press and media work
• Complete media and marketing office service
  

We have an excellent network for providing broad support for market introductions and work closely together with market researchers, branding consultants, designers and sales professionals.

You will find more information about this under the heading "Network for market entry".

• research & positioning
• communication strategy
• sales & distribution
• legal issues

research & positioning

An in-depth market analysis lays the foundation for a successful market launch.

It helps you to define some important parameters that are needed at later stages – such as the positioning of a product, for example.

A good analysis answers questions like: How is your specific market in Germany structured? What is the purchasing behavior of your potential German customers? Who are your competitors in the market and what are their products, sales channels and communications strategies?

In concert with specialists for intercultural market research and strategic brand development, we take care that your positioning strategy is defined in fine detail.

For this we make use of tools such as surveys, focus groups and expert round tables.

"From the start up phase through to continual marketing support, publiclink has helped us expand and develop in Germany. In 12 months we have a achieved a 10% market share. Without public link this would not have been possible."

 

Owen Lloyd
European Manager, SunTek Europe GmbH