public link

market entry & product launch

The social web has caused dramatic changes to the marketing of new products. Whereas it used to be enough the simply make it and sell it, nowadays consumers are actively involved in the development and communication of products.

public link helps businesses successfully position their products and services in the market. We identify all the relevant influencers for you; in the traditional media as well as social media – for example, journalists, blog authors, trade and industry experts, celebrities.

Our service portfolio includes:

• Communications strategies for market introductions
• Launch PR
• Social media relations and marketing
• Online PR
• Press and media work
• Complete media and marketing office service

We have an excellent network for providing broad support for market introductions and work closely together with market researchers, branding consultants, designers and sales professionals.

You will find more information about this under the heading "Network for market entry".

• research & positioning
• communication strategy
• sales & distribution
• legal issues

legal issues

Whoever wants to conquer the German market has to know the local legal framework. That also applies to local communications. For this reason it is advisable to frequently verify with a lawyer if the same communications activities are permitted to be carried out in Germany as you use in your homeland.

Often it suffices to make small changes to a campaign in order to comply with specific German requirements, but sometimes it is necessary to develop an entirely new campaign for the German market.

We are pleased to recommend you a legal expert who will check the situation for you. Built on this foundation we develop a specially tailored strategy for you, making sure your enterprise is safe.