public link

market entry & product launch

The social web has caused dramatic changes to the marketing of new products. Whereas it used to be enough the simply make it and sell it, nowadays consumers are actively involved in the development and communication of products.

public link helps businesses successfully position their products and services in the market. We identify all the relevant influencers for you; in the traditional media as well as social media – for example, journalists, blog authors, trade and industry experts, celebrities.

Our service portfolio includes:

• Communications strategies for market introductions
• Launch PR
• Social media relations and marketing
• Online PR
• Press and media work
• Complete media and marketing office service

We have an excellent network for providing broad support for market introductions and work closely together with market researchers, branding consultants, designers and sales professionals.

You will find more information about this under the heading "Network for market entry".

• research & positioning
• communication strategy
• sales & distribution
• legal issues

communication strategy

A well-founded communications strategy is a prerequisite for a successful campaign. We develop strategies and concepts for our clients, working in close cooperation with them.

Workshops form a central element of our collaboration; for example, when preparing an annual plan, for developing new themes or before introducing new products.

We see ourselves as your sparring partner in the concept development phase – as someone who anticipates your needs and thinks of your best interests, while always keeping in mind the practical implementation, because every strategy must ultimately be proven in practice.