public link
Experience
Our many interesting clients have given us a lot of exciting projects. This page provides an overview of our experience with a representative sample of our references.
You can either scroll down the complete list of references or select the industry most relevant to you.
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ALEXA
Towards the end of 2007, Sonae Sierra, the international specialist for shopping malls, opened the ALEXA shopping and recreation center in Berlin. With a three-stage, integrated PR campaign, public link supported the successful market entry of ALEXA and has since been responsible for providing their press office.
www.alexacentre.com
Alviero Martini
1a CLASSE Alviero Martini is one of Italy’s leading brands in the leatherwear, accessories and fashion segments. public link promoted the company for its market introduction in Germany with responsibility for the launch strategy as well as ongoing planning and implementation of communications campaigns.
www.alvieromartini.it
Aspria Berlin
Aspria Berlin is an exclusive club for health, wellness, fitness and relaxation. public link has been responsible for the strategic consultancy, planning and implementation of all communications activities for the spa and fitness club since 2008.
www.aspria.de
assona
assona is a former subsidiary of Jamba. The company offers insurance services for stationary and portable electronics: writs of protection for mobiles and electronics as well as extended guarantees. public link supports assona with PR activities to promote its brand building.
www.assona.de
Audi
Audi is a leading manufacturer of exclusive automobiles. The world premiere of the new Audi TT Coupé in April 2006 attracted a lot of attention. public link organized a series of events touring German cities called "Talk of the town" and a PR campaign to accompany the German introduction.
www.audi.de
Barefoot
In Berlin’s scene bars and restaurants an exclusive test of the Californian wine brand Barefoot Wine from the house of E&J Gallo has been underway since the fourth quarter of 2009. For the launch of Barefoot Wine, public link provided consultancy for E&J Gallo and are responsible for the strategic planning and implementation of communications activities.
www.barefootwine.com
BEMZ
Bemz is a Swedish enterprise with headquarters in Stockholm. The company sells individually designed covers for most popular IKEA sofas and armchairs online. Since their market entry in Germany, public link has handled BEMZ’s media communications (lifestyle and interior design).
www.bemz.com
Brücke-Museum Berlin
The Brücke-Museum in Berlin-Dahlem is the only museum worldwide that is exclusively dedicated to works of the Brücke group of expressionist artists. public link is responsible for conceiving and executing a PR image-enhancement campaign with two supporting elements: The PR activities focus on communications for the current exhibitions and selected topics about the Brücke Museum and its director.
www.bruecke-museum.de/
Build-A-Bear Workshop
The American Build-A-Bear Workshop company represents a unique approach in involvement retailing. public link took on all the PR work as well as the implementation of all marketing activities for its launch in the German market.
www.buildabear.de
National Association of German Omnibus Companies (bdo)
The Bundesverband Deutscher Omnibusunternehmer e.V. (bdo) is the central industry association for German omnibus operators in the Federal Republic of Germany. As a part of the campaign “BUSSTOP – get to school safely”, the bdo launched a competition for elementary school classes in summer 2010 entitled “Our way to school.” public link was entrusted with developing the integrated communications concept and supporting the ideas contest with media communications, media cooperation and direct marketing measures.
www.bdo-online.de
www.busstop.de
Coffee Circle
Coffee entrepreneurs 2.0: The Berlin start-up Coffee Circle sells high-quality Ethiopian coffees online, combining fair-trade principles with entrepreneurial thinking. For every kilo sold, one euro is donated to the social projects of the Ethiopian supplier cooperatives. public link is assisting their market introduction and has responsibility for Coffee Circle communications activities. http://www.coffeecircle.com/
E&J Gallo
E&J Gallo are the largest family-managed wine producers worldwide. Since December 2009, public link have been given responsibility for strategic consultancy, planning and implementation of PR measures for the Gallo Family Vineyards and Turning Leaf brands in the B2B and B2C sectors.
www.gallo.de
EMDA
The East Midlands Development Agency (EMDA) is an organization to promote economic growth in the region centered on Nottingham, England. For over four years, public link has been responsible for EMDA’s communications in the German market and running lead generation projects.
www.englandseastmidlands.co.uk
Expedia Affiliate Network
The Expedia Affiliate Network is a white label program offered by Expedia Inc., the world’s largest online travel business. Our agency has been responsible for all their B2B media communications in Germany, Austria and Switzerland since early 2007.
www.expediaaffiliatenetwork.co.uk
Giacomo
In 2004, Amit Ranka, the owner of Giacomo International Food GmbH, introduced “Lassi”, the yoghurt drink popular in India, as a product in German supermarkets. To accompany its introduction, public link ran a PR campaign on the themes of Lassi, India and Ayurveda.
www.giacomo-products.de
Hotels.com
Hotels.com is a wholly-owned subsidiary of Expedia Inc. and with over 80,000 hotels it is the most visited hotel booking portal worldwide. Since 2006, public link has been in charge of the entire PR workflow for Germany, Austria and Switzerland.
www.hotels.com
Hyder Consulting
Hyder Consulting PLC is one of the foremost planning and consulting firms worldwide. In 2008, public link undertook PR activities to support their consolidation of German architecture and engineering offices into Hyder Consulting GmbH.
www.hyder-consulting.de
IAV
Employing over 4,000 people, IAV is the leading partner of engineering services to the automotive industry worldwide. public link supported IAV with their website relaunch and helped the company with copy writing and with special publications.
www.iav.de
Iceland Express
Iceland Express is the only budget airline operating in Iceland. In 2006, public link supported the commencement of new routes to Germany with integrated PR campaigns. The agency has since handled all the PR and marketing activities for the carrier in the German-speaking markets.
www.icelandexpress.de
LOOP5
Sonae Sierra, the international shopping mall specialists, opened LOOP5 in Weiterstadt in October 2009, its latest shopping and leisure center in Germany. Responsible for the entire LOOP5 public relations, public link promoted its successful launch with an integrated PR campaign and provides an ongoing press office service.
www.loop5.de
Lotto Brandenburg
The Land Brandenburg Lotto GmbH (LBL) is a wholly-owned lottery business of the Brandenburg state government. For several years public link has been entrusted with their media for traders (including a magazine), from writing copy to overseeing printing.
www.lotto-brandenburg.de
Mail Boxes Etc.
Mail Boxes Etc. is the largest franchise network for full service dispatch, office and communications service provision worldwide. Since January 2010, public link has provided the Berlin-based MBE Deutschland GmbH with media communications to promote the marketing of their successful franchise system.
www.mbe-de.de
myflirt.de
With over 1.2 million members, myFlirt.de is one of the largest free-of-charge flirt portals in Germany. Since 2008, public link has served as their external press office, while exercising continuous topic management to induce broad media coverage in German-speaking markets.
www.myflirt.de
Nordnet
Nordnet is one of the largest online brokers in northern Europe. The company has also been represented in the German market for several years. public link handles all the media communications to increase the public awareness of Nordnet in Germany, in particular focusing on the target group of heavy traders.
www.nordnet.de
Pennsylvania
public link promotes the positioning of the US State of Pennsylvania as an ideal location for renewable energies and targets economic decision-makers in the German-speaking area. In addition to lead generation, measures include providing a press office for Germany and organizing informative tours for journalists.
www.pa.gov
PocketBook
PocketBook International is among the world’s top five suppliers of multifunctional electronic reading devices. The company presented its latest range of products for the first time at IFA 2010 in Berlin – the most extensive offer the market has seen so far. public link originally developed the communications strategy for the PocketBook market launch and ever since has shouldered sole responsibility for implementing their entire PR activities in Germany.
secrypt GmbH
secrypt GmbH specializes in solutions for the optimization, acceleration and security of digital business processes with electronic signatures. public link has been handling the entire public and media relations of secrypt GmbH since 2004.
www.secrypt.de
sissirossi
sissirossi is a luxury-class Italian bags and accessories designer. public link is responsible for the entire PR and marketing activities of sissirossi in Germany and together with other specialists launched the world’s first sissirossi Temporary Store in Berlin.
www.sissirossi.de
Slim Belly
Slim Belly® is a training concept that is causing a sensation! It is based on the Air pressure Body forming Method and promotes a fast and effective improvement to the figure. public link is responsible for marketing measures of Slim Belly®, Slim Back&Legs® and Slim Two in Germany since April 2010.
www.slim-belly.com
South Australia
A brilliant blend - South Australia combines all the beauty and variety of a continent in a single state and positions itself as a tourist destination with a focus on food & wine, outback & wildlife as well as luxury travel. The South Australian Tourism Commission has entrusted public link with strategic consultancy and the planning and implementation of all their communications activities for Germany, Austria and Switzerland.
www.southaustralia.com
Steinbeis Hochschule
The “Institute of Risk & Fraud Management” at this private university offers an MBA course unique in Europe specializing in “Risk & Fraud Management”. In 2004, public link supported the launch of the institute with a wide-ranging PR campaign.
www.risk-and-fraud.de
stofanel
STOFANEL Investment AG specializes in residential and commercial luxury development projects, such as Marthashof Urban Village in Berlin and the TILIA Living Resort at Griebnitzsee. Since July 2009 public link have been responsible for the communications activities as well as for corporate, project and personality PR.
www.stofanel.de
Turning Leaf
The Californian wine Turning Leaf is the market leader in the over 5 euro New World segment. As their press office in the B2B and B2C business sectors, public link provides continuous consultancy for the E. & J. Gallo Winery brand. Since 2009, public link has the responsibility for planning and implementation of selected PR activities. E. & J. Gallo is the largest family-run vineyard worldwide. www.turningleaf.com
Tymbark
In 2004, the Maspex Wadowice Group, to which Tymbark belongs, introduced into the German market the children’s drink “Kubus”. To support the launch, public link supplied trade media relations work and a PR campaign for the target group of parents/children.
www.kubus.pl
Villeroy & Boch
The success factors of creativity, inventiveness and entrepreneurial far-sightedness have driven the ceramics manufacturer forward for 260 years. In 2005, public link attended to the launch of the innovation “PurAir” and the agency was responsible for strategic communications projects.
www.villeroy-boch.com
WEX Cameras
Warehouse Express specializes in the online sales of cameras and photographic equipment for professional and hobby photographers. public link supported the market entry of the WEX Cameras brand in Germany with media communications, online PR, advertising and email marketing.
www.wexcameras.de
Zuegg
Founded in 1890, the family-run business of Zuegg is an international leader in the fruit processing sector. Zuegg’s product range includes fruit spreads, juices and syrups. public link is responsible for providing strategic consultancy, planning and implementation of Zuegg’s media communications for both B2B and B2C markets. www.zuegg.com
market entry & product launch | PR management | marketing services | location marketing
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