public link

10.06.2010//

Our way to school – playing it safe

The National Association of German Omnibus Companies (bdo) is initiating a “Our way to school” competition for elementary school classes. public link is responsible for the entire marketing and PR activities.

Organized under the patronage of the Federal Traffic Minister Dr. Peter Ramsauer, members of the jury include Willi Weitzel, the children’s reporter from the popular TV program “Willi wants to know.”

The ideas contest for school grades 1-4 forms a part of an informational campaign called BUSSTOP (www.busstop.de) by the bdo. Parents, teachers and educators can inform themselves on the topics of road safety education and school transportation and request teaching materials. The competition and the communications measures that accompany it should breathe fresh life into the BUSSTOP campaign and intensify cooperation between schools and bus companies.

All classes participating in the competition receive a “Peter and the Wolf” CD/DVD set by Willi Weitzel (www.williweitzel.com). The winning classes will also receive cash prizes of up to 2500 euros for their school funds.

public link will provide support for the competition with intensive media communications (online and offline), media cooperation initiatives and targeted marketing tools. The communications are mainly aimed to reach elementary school teachers, pupils and parents. For further information see http://www.busstop.de.


 

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