public link

01.12.2009//

Gallo decides for public link

E&J Gallo has assigned public link in the run up to Christmas. Since November the market entry and product introduction specialists are responsible for PR in the German market for the entire range of wine brands from the house of E&J Gallo.

As well as promoting the well-known brands of Gallo Family Vineyards and Turning Leaf in the B2B and B2C segments, public link is providing the Californian winemaker with consultancy for the launch of a new wine brand, which is currently undergoing testing for the German market.

The main focus of communications in 2010 for the Gallo Family Vineyards series of wines will be the Grenache, Chardonnay and Cabernet Sauvignon varieties, as well as planned cross-marketing campaigns. Following its redesign, the brand awareness of Turning Leaf will be further amplified with an independent market launch.

For further information see: www.gallo.de



Photo: E&J Gallo/PR

 

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