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16.03.2009//

DIA EuroMeeting 2009 in Berlin – largest European Pharmaceutical Congress of its kind

public link supports global Professional Organization with PR and networking activities in 10 countries throughout Europe. The DIA relied upon the launch expertise and the international PR network of public link.

The European annual conference of the Drug information Association (DIA) is celebrating its 21st anniversary and this time the event takes place in Germany's capital. From the 23rd to the 25th of March more than 3.000 pharmaceutical experts from over 50 countries met in Berlin in order to discuss current developments of the industry, exchange experiences and share knowledge.
 
Prior to the event public link focused mainly on specialized press work in the respective national language, as well as  on systematic networking measures in the core market of mid and northern Europe. Overall, public link was responsible for the German speaking regions (Germany, Austria, Switzerland) as well as for Scandinavia, the Benelux states (Belgium, the Netherlands and Luxembourg) Poland, the Czech Republic and Hungary.

A week before the event the organizer had already achieved a positive result: The registered number of participants was already clearly above the expected number and the exhibition area was completely booked out. More than 30,000 professionals from the biotechnology industry, pharmaceutical industry and regulating bodies are worldwide members of the DIA (www.diahome.org).

With its international and professional meetings, advanced trainings and educations, workshops and online seminars, the DIA provides a global platform for an exchange of information that is essential for the support of medical research and the life cycle management of medicine.



 

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