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Tag Archives: Twitter
“That smells like old socks!” “No, it smells like a man, man!”
Hit or flop? A little cosmetic image adjustment or a completely new brand strategy? For the sweeping discussion alone, the Old Spice-campaign “Smell like a man, man” already deserves an advertising award. Brief summary: Wieden + Kennedy were charged with improving the dusty image of the Old Spice brand, which lay (or lies) somewhere between [...]
Posted in Reloaded Also tagged Best Pratice, Case, Facebook, Campaign, Marketing, Old Spice, Socialmedia, YouTube 1 Comment
(Deutsch) #FP: Der nasse Traum für jeden Facebook- und Twitter-Addict