Tag Archives: Socialmedia

Econ Award: come and collect it – if you are strong enough!

By Ingo | Published: 19. November 2010
At last! The first award in the history of public link. Our second try succeeded and all thanks to social media. Because it is precisely in this category we have managed to snatch the coveted Econ Award in silver, together with our friends from the Social Media Akademie (SMA) for the launch campaign of their [...]
Posted in Brand New | Also tagged , , , | 10 Comments

“That smells like old socks!” “No, it smells like a man, man!”

By Matthias | Published: 13. August 2010
Hit or flop? A little cosmetic image adjustment or a completely new brand strategy? For the sweeping discussion alone, the Old Spice-campaign “Smell like a man, man” already deserves an advertising award. Brief summary: Wieden + Kennedy were charged with improving the dusty image of the Old Spice brand, which lay (or lies) somewhere between [...]
Posted in Reloaded | Also tagged , , , , , , , | 1 Comment