Tag Archives: Marketing

“That smells like old socks!” “No, it smells like a man, man!”

By Matthias | Published: 13. August 2010
Hit or flop? A little cosmetic image adjustment or a completely new brand strategy? For the sweeping discussion alone, the Old Spice-campaign “Smell like a man, man” already deserves an advertising award. Brief summary: Wieden + Kennedy were charged with improving the dusty image of the Old Spice brand, which lay (or lies) somewhere between [...]
Posted in Reloaded | Also tagged , , , , , , , | 1 Comment

Now for something musical….

By Matthias | Published: 16. June 2010
For my first blog contribution I have discovered a really special acoustic highlight: Edeka’s Vuvuzela-Composer! http://www.edeka-storesoccer.de/composer/ With this you can quickly make “friends” in your near (and distant) surroundings, because music connects us all.
Posted in General, Brand New | Also tagged , | 9 Comments