Tag Archives: Campaign

“That smells like old socks!” “No, it smells like a man, man!”

By Matthias | Published: 13. August 2010
Hit or flop? A little cosmetic image adjustment or a completely new brand strategy? For the sweeping discussion alone, the Old Spice-campaign “Smell like a man, man” already deserves an advertising award. Brief summary: Wieden + Kennedy were charged with improving the dusty image of the Old Spice brand, which lay (or lies) somewhere between [...]
Posted in Reloaded | Also tagged , , , , , , , | 1 Comment

Inspiring Iceland

By Matthias | Published: 1. July 2010
Volcanic ash (hot contender for the “Worst word of the year award 2010”), caused canceled flights and restless sleep at airport terminals. Many now associate their frustration with Iceland. Not only were stranded flyers dismayed after the Eyjafjallajökull volcano erupted (also known as Eyjafjalla or Fiddel-faddel-bananarama), the newsreaders also had their tongues twisted: http://www.youtube.com/watch?v=Ur2N1XG-NcQ&feature=channel In [...]
Posted in Brand New | Also tagged , , | 6 Comments