Category Archives: Reloaded
“That smells like old socks!” “No, it smells like a man, man!”
Hit or flop? A little cosmetic image adjustment or a completely new brand strategy? For the sweeping discussion alone, the Old Spice-campaign “Smell like a man, man” already deserves an advertising award. Brief summary: Wieden + Kennedy were charged with improving the dusty image of the Old Spice brand, which lay (or lies) somewhere between [...]
Chewing tobacco was then; shredded beef jerky is now
US vacationers and extreme mountaineers have known it for long; indeed many have already eaten it more than once: We are talking beef jerky. In our part of the world, the purportedly “savory and tasty” snack made from 100% smoked pork has not been able to gain much acceptance – even when, for example at [...]
(Deutsch) #FP: Hear Muffs