Monthly Archives: August 2010

Good Morning Lilofee

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“That smells like old socks!” “No, it smells like a man, man!”

Hit or flop? A little cosmetic image adjustment or a completely new brand strategy? For the sweeping discussion alone, the Old Spice-campaign “Smell like a man, man” already deserves an advertising award. Brief summary: Wieden + Kennedy were charged with improving the dusty image of the Old Spice brand, which lay (or lies) somewhere between [...]
Posted in Reloaded | Tagged , , , , , , , , | 1 Comment

public link gets out and about

Last Friday we celebrated our annual agency outing day. The tension was high, because the majority of colleagues had no idea where the journey would bring them. First port of call – the new dry toboggan run in Petersdorf – had most of the participants screaming like joyful children. The clouds of wasps that attacked [...]
Posted in General, Brand New | Tagged , , , | 3 Comments