Wir wollen den deutschsprachigen Markt und seine Konsumenten auch aus einer internationalen Perspektive verstehen. Um diesen Prozess weiter zu vertiefen und ausländischen Young Professionals einen Einblick in die deutsche Agenturszene zu geben, haben wir mit der Launch Academy ein interkulturelles Fortbildungsprogramm entwickelt.
First launched in 2014, the public link #LaunchAcademy is a relatively young project, but there’s no doubt we’ve already had a few very special interns – learn a bit more about them here!
The Launch Academy guinea pig! Born in Montreal, Canada, Alex was our very first participant and helped us to shape our ideas about the Launch Academy and consolidate what we wanted to achieve with the project. His interests lay mainly in the business related aspects of PR, with emphasis on consumer behaviour and business relations within the PR sphere.
Judith took over from our first Launch Academy participant Alex to continue his good work. Originally born in France, she also spent four years in Switzerland studying Tourism & Management. As a result, her work at public link was particularly focused on this area, with emphasis on travel and cultural relations between clients and companies.
Lena brought something new to the Launch Academy table, as she was from Austria and could therefore offer us an insight into the differences that exist between German and Austrian business behaviour. Her work was also concentrated on the areas of Tourism and Sustainability, along with managing the ever-important supply of cake for the office!
Sophie was our first English member of the office! As a result, a large part of her responsibility was translation work for correspondence with our international clients, along with giving general advice on relations with our English clients. She was also in charge of reorganising and updating our social media channels.